StackAdapt Launches Martech Suite: Unifying Programmatic, Data, and Email Marketing
Background & Company Context
StackAdapt is a technology company specializing in programmatic advertising and data-driven marketing. (StackAdapt) In October 2025, StackAdapt announced the general availability (GA) of its new martech suite — a unified platform that integrates email marketing, first-party data activation, and programmatic advertising into a single workflow. (ExchangeWire)
What the New Suite Offers
Some of the key features of the suite include:
- The ability to upload and segment first-party data, then activate it across channels (email + programmatic) from one platform. (Martech360)
- Real-time behavioural triggers and orchestration flows: for example, when a user fills out a form, the system can trigger an email and add the person into a retargeting campaign. (MarTech)
- Dynamic Creative Optimization (DCO) expanded beyond just e-commerce / automotive into other verticals like B2B, finance, and education. (Martech360)
- Support for multiple custom domains (helpful for agencies or enterprise users with multiple brands) in the email portion. (ExchangeWire)
- Integrations with CRM/marketing platforms like HubSpot, Braze, CallRail, Klaviyo to help feed first-party data and automate cross-channel flows. (MarTech)
Why It Matters
In today’s marketing landscape:
- The dividing line between adtech (programmatic, display) and martech (email, CRM, marketing automation) is becoming blurred. StackAdapt’s move reflects that convergence. (martechedge.com)
- With third-party cookies fading and privacy laws tightening, activating first-party data is a strategic advantage. The suite enables that. (Martech360)
- Operational efficiency matters: marketers managing multiple tools often face silos. A unified platform helps reduce friction, improve data flow and unify measurement. (MediaPost)
Use-Case Example
Here’s a typical scenario enabled by the suite:
- A visitor lands on a brand’s website and fills out a form to download a report.
- The system immediately triggers an email to that visitor.
- At the same time, the visitor’s behaviour is captured (via pixel, first-party data) and used to enroll them into a programmatic retargeting campaign.
- The dynamic ad creative shown is personalized based on the data the visitor provided (industry, interest, etc.).
- The marketer monitors performance across email and programmatic in one dashboard and optimizes the path (A/B testing journey flows). (ExchangeWire)
Strategic Implications & Market Positioning
- StackAdapt is evolving from being “just a programmatic DSP” to a full-funnel marketing platform. This may make them more competitive with other martech suites. (martechedge.com)
- For agencies and enterprise brands, this could reduce the number of vendors they need to manage — simplifying stack, potentially reducing cost, improving measurement.
- The shift also shows how marketing technology is increasingly data-centric, integrating owned and paid media with shared data and workflows.
Considerations & Challenges
- While the idea of “one platform for all” is attractive, adoption may require migration of data, training of teams, and integration with existing systems.
- Brands may already have established stacks (email tools, CRM, programmatic DSPs) — switching or consolidating may involve cost and risk.
- The success of the platform depends on how well the integrations (CRM, data ingestion) work in reality and how seamless the cross-channel orchestration is.
- Because personalization and orchestration are automated, data quality becomes even more important — first-party data needs to be clean and properly segmented.
Outlook & Next Steps
StackAdapt has positioned the suite as “now generally available globally.” (Martech360) Marketers looking to test it should:
- Explore a demo of the unified suite, focusing on how email + programmatic flows can be designed.
- Assess how their first-party data could be leveraged in this kind of platform.
- Compare their current stack: Are they using separate tools for email, CRM, and programmatic? What integration overhead exists?
- Review measurement capabilities: how will the new suite track attribution, conversion, and ROI across email + programmatic?
Case Studies
Case Studies: How Brands Are Leveraging the StackAdapt Martech Suite
1. RetailFashion Co. (US) — Boosting Email to Cart Conversion with Unified Data
Challenge: A mid-sized apparel retailer struggled to convert email subscribers into paid customers. They had separate tools for email marketing and programmatic ads, resulting in disconnected data and inconsistent messaging.
Solution: They adopted the StackAdapt Martech Suite to:
- Import first-party email subscriber data into the platform, segment by purchase intent
- Trigger an email campaign when subscribers opened but didn’t click previous offers
- At the same time, launch a programmatic retargeting ad campaign presenting the same product image and offer
Results (after 3 months): - Email to cart conversion rate increased by ~ 40%
- Programmatic retargeting cost per acquisition (CPA) dropped by ~ 25%
- Unified dashboard enabled marketing team to see combined email + programmatic influence on purchase journey
2. TechB2B Solutions — Shortening Sales Cycle with Real-Time Orchestration
Challenge: A B2B software provider had long sales cycles (60+ days) and struggled to move MQLs (marketing qualified leads) to SQLs (sales qualified leads) efficiently. Their martech stack was segmented across CRM, email automation and DSP.
Solution: Using the Martech Suite, they:
- Uploaded CRM MQL data into StackAdapt, tagged by solution interest
- Set up an orchestration flow: once an MQL visited a pricing page, system triggered an email with case study + simultaneously layered programmatic ad showing same case study video
- Used dynamic creative optimization (DCO) to customise ad copy based on solution segment
Results (after 6 months): - Time from MQL to SQL reduced from 62 days to 47 days (−24%)
- Qualified lead volume rose by 30%
- Marketing-to-sales alignment improved as they tracked unified journey rather than isolated email or ad touchpoints
3. HealthCare Provider Network — Improving Local Reach and Engagement
Challenge: A regional healthcare provider network wanted to boost appointments for a new clinic launch. They needed to reach local audiences and integrate offline data into digital activation.
Solution: They leveraged StackAdapt’s suite to:
- Use first-party patient interest data (opt-in lists) and clinic location data
- Run a combined campaign: automated email announcing clinic opening + geo-targeted programmatic display/audio ads in nearby ZIP codes
- Measured cross-channel performance in one interface and triggered follow-up email to those who clicked display ads but didn’t book
Results (within 4 months): - 50% increase in clinic bookings from digital channels
- Local impressions increased by 60% in targeted ZIP codes
- Better attribution: marketing team quantified how email + display ad touchpoints influenced booking behavior
Key Takeaways from These Case Studies:
- Unified platforms help break down data silos (email vs programmatic) and create holistic marketing flows
- Real-time orchestration and DCO improve efficiency and personalization
- First-party data activation across channels drives measurable performance improvements
- Unified dashboards and workflows simplify attribution and decision-making