Here are five ways to use email to increase website traffic, brand recognition, exposure, and lead conversions.

• Make your email subject lines and visuals stand out
• Select unique content to send to specific client
• Tell them good stories
• Share content to rekindle interest
• Make your emails actionable

1. Make your email subject lines and visuals stand out

Copywriting and visual elements can create engaging emails. Attractive email headlines can entice recipients to open and read your message. Your readers will open and read your email if the subject line is intriguing.

Visual elements like photos, gifs, and videos can also help elevate your email marketing. This allows the recipients to see your product rather than just read about it. It helps them visualize the product and set their own expectations.

The more value they see in your items, the better they remember the product and the brand. Adding these two elements to your emails can delight your audience and keep them engaged with your brand.

2. Select unique content to send to specific client

Your content may not be relevant to everyone at the time of emailing. Because each prospect is at a different awareness level. So, pick the content that will have the most appeal and engagement for your email database and send it to the right people.

You can segment your email subscribers based on demographics to better match content to reader preferences. This is especially useful if your company deals with diverse demographics. This way, you’re giving the people who need it the most relevant information. Sending confusing, irrelevant, or annoying content will not only leave a bad impression of your brand, but will also cause unsubscribes.

You can conduct an online survey to find out what topics interest your target demographics. This helps you identify potential connections and points of interest. Once the survey results are compiled, you can group customers by content preference.

By grouping email recipients, you can better engage and connect with your readers.

3. Tell them good stories

Email allows businesses to tell engaging stories about themselves, their processes, and their products. Incorporate powerful stories into your emails by highlighting your company’s journey as well as industry-relevant opinions and ideas.

Stories can make your emails stand out and entice your subscribers to open them.

4. Share content to rekindle interest

Don’t waste good content. Use your content again if it connects, engages, and generates quality responses. You can use it to create social media posts, quotes, Facebook posts, and email body text.

You can repurpose content by resharing it whole or using only parts of it. Your approach will depend on your content, your target audience’s online habits, and current events.

5. Make your emails actionable

Including a CTA in your email encourages readers to interact with your content even after they’ve finished reading it.

Your CTA can be a button or a hyperlink that takes users to your website or social media pages. This adds value to your message and encourages customers to keep interacting with your brand.

Completing actions also drives traffic to the business’ website, social media, and video (wherever the link goes), keeping the email recipient engaged.

In Conclusion

Content marketing can enhance your email marketing efforts, add value to your customers’ information, and encourage them to open and read your emails.

Incorporate and support your email marketing efforts by creating high-quality content and repurposing it in emails.

If you have a large or diverse email database, you can create customized emails for each recipient by segmenting them by age, demographics, or previous purchases. Use strong headlines, visuals, and embedded media if appropriate for your email message. Above all, be honest in sharing your business stories and encouraging your readers to take the next step in their own journey.

Any business can benefit from email marketing, but getting the most out of it requires a content strategy tailored to your ideal customers.