Daily, a new blogger emerges. Successful blogging isn’t possible for everyone. No matter how unique your content is, you will need to work 24/7. There are numerous factors to consider when trying to outrank Google or any other search engine. You can’t stop ranking once you start. Google crawls your site but does not guarantee promotion. You must do everything possible to improve your search engine ranking.

The most important factor is SEO ( Search Engine Optimization ). Anyone can create unique content, but your website’s SEO health sets you apart. If you don’t know what SEO is, let me explain: SEO stands for Search Engine Optimization. Keyword research, backlink placement, navigation, image optimization, etc. are all part of SEO.

In this article, we will discuss the best ways to do SEO for your website. However, as a beginner, you may not know the best tricks. So, let us begin.

Examine each point separately.

• Keyword research
• Internal and external linking
• Size and Language
• Meta description
• Verify

Keyword research

Keyword is the term that users search for on Google. A blog post should contain the most relevant keywords. For example, What is a blog? Keywords are the terms that people commonly search for. Keyword research tools include Google Keyword Planner, Ubersuggest, and Semrush.

Every 1000 words must contain 4 keywords. Keywords should be placed between articles and in the post title.

Internal and external linking

Including links in your post is a crucial aspect. But it’s a vital part of your SEO strategy.

Internal linking means including links to related content within each article. As a bonus, it will drive traffic to your other posts, increasing overall engagement.

External linking is adding links to other websites that have content related to your niche or post. Every blog post should have at least 1 internal and 1 external link.

Size and Language

Most bloggers believe that only posts of 2000-3000 words rank on Google. But no. A blog post should be easy to read and provide the visitor’s needs. You can answer all visitor questions in a 600-word post. So, don’t worry about word count, just focus on quality. But the minimum word count is 500.

Now your language and writing style should be understandable. You must understand that the visitor seeks his solution, not yours. So write blog posts that are easy to read and comprehend.

Meta description

Content creators never use meta tags or meta descriptions. But you should know that when Google or any other search engine shows results, it crawls the meta description as well. The meta description is the text that appears below your post’s URL. If you don’t manually add Meta description, some lines from your post are added. The auto-generated meta description isn’t always perfect.

Make it a habit to manually add meta descriptions that match your content. It will also help SEO.

Verify

After finishing the article, it’s time to Re-check. Read it twice. Use scribens or grammarly to check for grammar errors. Correct any spelling errors. Check the language readability. Your article must be easy to read.

These 5 steps are enough to write a blog post that ranks higher on Google or any other search engine. Google prioritizes SEO friendly articles. Taking the above steps will make your article SEO friendly.