Repurposing infographics for different marketing channels is an effective strategy to maximize the reach and impact of your content. By adapting a single infographic to suit various platforms, you can engage with different audience segments, reinforce your message, and enhance your overall marketing efforts. Here’s a comprehensive guide on how to repurpose infographics for different marketing channels:
1. Understanding the Importance of Repurposing Content
Benefits of Repurposing Repurposing infographics offers several advantages:
- Extended Reach: Tailoring content for different platforms helps you reach a wider audience.
- Increased Engagement: Adapting content to suit the preferences of different audience segments boosts engagement.
- Resource Efficiency: Maximizing the use of existing content saves time and resources.
- Consistent Messaging: Reinforcing your message across multiple channels strengthens brand consistency.
2. Identifying Suitable Marketing Channels
Common Marketing Channels Consider repurposing infographics for the following marketing channels:
- Website and Blog: Enhance your website and blog content with informative infographics.
- Social Media: Share visually appealing infographics on platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
- Email Marketing: Include infographics in email newsletters and campaigns to engage your subscribers.
- Content Sharing Sites: Submit your infographics to platforms like SlideShare, Pinterest, and to increase visibility.
- Presentations and Webinars: Use infographics to illustrate key points in presentations and webinars.
3. Adapting Infographics for Different Channels
Website and Blog When repurposing infographics for your website and blog:
- Embed Infographics: Embed the full infographic within relevant blog posts to provide visual reinforcement to the written content.
- Interactive Elements: Add interactive elements like clickable sections or expandable content to enhance user engagement.
- SEO Optimization: Optimize the infographic for search engines by including descriptive file names, alt text, and relevant keywords in the surrounding content.
Social Media Adapting infographics for social media involves tailoring the content for each platform’s unique format and audience:
- Instagram and Facebook: Divide the infographic into a series of carousel posts or stories to make the content more digestible. Use eye-catching visuals and engaging captions.
- Twitter: Share individual sections or key highlights of the infographic as separate tweets with relevant hashtags and mentions.
- LinkedIn: Post the entire infographic or create a slideshow using LinkedIn’s document feature. Include a detailed description and relevant hashtags.
- Pinterest: Pin the full infographic to relevant boards with a compelling description and appropriate keywords.
Email Marketing To effectively use infographics in email marketing:
- Embed Infographics: Embed the full infographic directly into the email body to capture attention and convey key information quickly.
- Highlight Sections: Break the infographic into smaller sections and highlight key points within the email content. Use clear call-to-action (CTA) buttons to drive engagement.
- Mobile Optimization: Ensure the infographic is optimized for mobile viewing to accommodate subscribers accessing emails on their smartphones.
Content Sharing Sites Repurpose infographics for content sharing sites to increase visibility and drive traffic:
- SlideShare: Convert the infographic into a slideshow presentation and upload it to SlideShare with a descriptive title and keywords.
- Pinterest: Create pins featuring different sections of the infographic and link them back to your website or blog.
- Visual.ly: Submit your infographics to for additional exposure and potential backlink opportunities.
Presentations and Webinars Leverage infographics in presentations and webinars to enhance audience engagement:
- Slide Integration: Break the infographic into individual slides and integrate them into your presentation deck. Use visuals to complement your verbal explanations.
- Interactive Webinars: Use interactive elements within the infographic during webinars to encourage audience participation and engagement.
- Handouts: Provide participants with downloadable PDF versions of the infographic as a reference material.
4. Customizing Infographics for Each Channel
Tailoring Visuals and Content Customize visuals and content to suit the specific requirements of each channel:
- Visual Consistency: Maintain a consistent visual style, including color scheme, fonts, and branding elements, across all repurposed versions of the infographic.
- Content Length: Adjust the length and complexity of the content to match the preferences and limitations of each platform. For example, use shorter, more concise content for social media and more detailed content for blog posts.
- Format and Size: Resize and reformat the infographic to fit the dimensions and layout specifications of each platform.
Design Tools and Software Use design tools and software to customize infographics for different channels:
- Canva: A user-friendly platform with customizable templates and design elements for various platforms.
- Adobe Illustrator: A professional design tool for creating detailed and high-quality infographics.
- Piktochart: A tool specifically designed for creating data-driven infographics with customizable templates.
5. Promoting Repurposed Infographics
Cross-Promotion Strategies Implement cross-promotion strategies to maximize the reach and impact of your repurposed infographics:
- Social Media Teasers: Share teaser images or snippets of the infographic on social media to generate interest and drive traffic to the full content.
- Email Campaigns: Notify your email subscribers about the new infographic and provide links to access the content on various platforms.
- Content Partnerships: Collaborate with influencers, industry experts, and other brands to promote your infographics across their channels.
Engaging Your Audience Engage your audience with interactive and engaging content:
- Interactive Elements: Use interactive elements like clickable sections, quizzes, and polls to encourage audience participation.
- User-Generated Content: Encourage your audience to share their own interpretations or applications of the infographic content.
- Feedback and Comments: Solicit feedback and comments from your audience to understand their preferences and improve future content.
6. Measuring the Impact of Repurposed Infographics
Tracking Metrics Monitor key performance metrics to evaluate the effectiveness of your repurposed infographics:
- Engagement: Track likes, shares, comments, and other forms of interaction on social media and other platforms.
- Traffic: Measure the amount of traffic driven to your website or blog from each platform.
- Conversions: Track conversions, such as sign-ups, downloads, and purchases, resulting from the infographic.
- Backlinks: Monitor the number of backlinks generated from the infographic and their quality.
Analyzing Data Analyze performance data to gain insights into what works and what doesn’t:
- Identify Trends: Look for trends and patterns in the data to understand audience preferences and behavior.
- Gather Feedback: Collect feedback from your audience to understand their needs and preferences.
- Optimize Content: Use the insights gained from the data analysis to optimize your content strategy and improve future infographics.
7. Continuous Improvement
Updating and Refining Content Regularly update and refine your infographics to keep them relevant and valuable:
- Content Refresh: Update outdated information and add new data as needed.
- Visual Enhancements: Improve the visual design based on feedback and performance data.
- Repurposing Strategies: Continuously explore new ways to repurpose and distribute your infographics across different platforms.
Staying Informed Stay updated with industry trends and best practices to continuously improve your infographic content strategy:
- Industry Research: Regularly read industry reports, blogs, and publications to stay informed about the latest trends and developments.
- Training and Webinars: Attend training sessions, webinars, and conferences to learn new skills and strategies.
- Networking: Connect with other content creators and marketers to share insights and learn from each other.
Conclusion
Repurposing infographics for different marketing channels is a powerful strategy to extend the reach and impact of your content. By adapting infographics to suit various platforms, you can engage with diverse audience segments, reinforce your message, and enhance your overall marketing efforts. Following the steps outlined in this guide, you can effectively repurpose infographics for websites, blogs, social media, email marketing, content sharing sites, presentations, and webinars.
Next Steps Encourage clients to start with specific, manageable actions and gradually build a comprehensive strategy for repurposing infographics across different marketing channels. Provide ongoing support and guidance to help them implement and sustain their efforts.
Express Gratitude Thank your clients for their commitment to optimizing their marketing efforts through infographic repurposing and their willingness to embrace new strategies and techniques. Express appreciation for the opportunity to support their growth and success.