If you have a website or blog, you probably want people to visit it. But with billions of sites on Google, only the top 10 show up on the first page of search results. That means most of the traffic goes to those few top sites, making it hard for others to get noticed.
So how do you stand out and get to the top?
The simple answer is SEO-friendly content. For those of you who are new to this concept, SEO stands for search engine optimization. It refers to the process of optimizing different elements of your site according to the guidelines set by Google.
Optimized content means making certain adjustments and improvements so that the search engine can show it to the people who are looking for similar topics.
Well, the good news is that making content seo friendly is not as complicated as it sounds. With just a few steps, you can improve your traffic and attract the right readers. In this blog, we are going to discuss some of the simplest ways to make your content seo friendly.
Let’s start with the basics….
What Does SEO-Friendly Content Mean?
SEO-friendly content is the content that is written in a way that both readers and search engines can easily understand and will definitely like.
A common misconception is that optimizing content is just about adding keywords, but this isn’t true. Keywords are no doubt important elements in the seo world, but your main focus should only be on creating valuable content that answers questions asked by readers.
It is important to understand that readers today want helpful, clear, and digestible content, and the search engines want content that matches the search intent of readers.
So if you manage to create content that impresses both, you can simply take your site to the next level.
Here we have summarized some reasons as to why seo friendly content is important:
- SEO-friendly content can get you more visibility.
- You get traffic who are actually looking for what you offer.
- Over time, your website becomes a trusted source of information.
- SEO-friendly content is usually clearer, more structured, and easier to read.
Now that you know about the importance, let’s discuss the important steps.
Tips to Make Your Content SEO-Friendly!
Follow these strategies if you want to make your content worthy of getting more organic traffic:
- Do Proper Keyword Research
Keywords are the words or phrases that people type into Google when they’re looking for answers to their questions or any specific solutions. For example, if you have searched for “how to make content seo-friendly”, the search engine would look for content like ours that offers value and would provide answers to readers.
You can find the right keywords using online tools like Google’s keyword planner, Ahrefs, or other popular options. It is best to look for keywords with a good search volume but low to medium competition.
You must use both primary and secondary keywords to get maximum traffic. Note that once you have selected keywords, ensure that you only use them where they make the most sense. Overuse or overstuffing can damage readability, which you would not want.
- Always Write for Humans First
Many of you would make the mistake of stuffing keywords, which would make your content hard to understand. You must know that search engines don’t like this approach, so instead of focusing on just keywords and LSIs, we would urge you to focus on:
- Clear and helpful writing.
- Use keywords in a way that feels more natural.
- Always keep sentences and paragraphs short.
- Write on the right topics.
If your readers are enjoying your content, they will stay longer, which is a positive signal to the search engines.
- Use Strong Titles & Headings
Your title is the first thing people, as well as the search engine, would notice, so you have to make sure that it is not robotic or overly formal. It should be clear, engaging, and ideally have your main keyword.
When writing content, it is also important to use headings and subheadings. This would help you break your content into multiple sections that would be easier to scan and understand for both readers and Google.
Note that if you are publishing content written in a large, unarranged paragraph, you wouldn’t be able to get any engagement.
- Focus on Readability/Quality
If your content is written in a complex language or worse has been created using AI generative tools, your readers will leave immediately. This instant hike in bounce rate can hurt your seo score.
To make your content more readable and understandable, follow these tips:
- Always divide your content into multiple paragraphs.
- Add bullet points where needed.
- Use simple words instead of complex terms.
- Add images or infographics to explain complex concepts.
In case you want to simplify the language of your content or the one you got through AI content generators, you must leverage an AI humanizer tool. An AI text humanizer can easily rewrite confusing or overly technical text in the most natural way possible without changing intent.
- Make Your Content Mobile-Friendly
You must know that most people today browse on their phones. If your website is hard to read on mobiles, you will simply lose visitors. Google would only put websites on the top search results that have mobile-friendly designs and content.
It is very important that you use a responsive design, use a readable font size, and make sure you have buttons and links that are easy to click.
- Keep Content Fresh & Up to Date
It is important to understand that search engines love fresh content. If your content is not up to date, it will keep sulking in the lower search results.
You must have updated your old blogs every now and then with new facts, links, figures, and keywords! You can also repurpose your old content for new platforms such as social media or newsletters.
Regular updates show search engines that your website is active and valuable. If you don’t have good rewriting skills and are worried that you might end up plagiarizing, it is best to leverage a rephrasing tool. Rephrasing tools can help you revise text in different words without changing the intent. This way, you can reuse your old content over and over again.
Common Mistakes to Avoid!
Try these mistakes when creating SEO-friendly content:
- Using the same keyword too many times.
- Writing only for search engines, not readers.
- Ignoring meta descriptions and titles.
- Copying content from other websites.
- Not using unique and relevant visuals.
Summary
Making content seo friendly is not just about stuffing keywords or using other shortcuts. It is about writing content that is valuable and is loved by readers. In this guide, we have discussed some of the most important tips, following which you can easily create friendly content. Remember, seo is a time-consuming process, and you should not expect results in days. Attracting traffic can sometimes take time. Just be consistent, and your website will surely grow.