You can’t just start a social media campaign without also putting in place tools to track its success. You can keep tabs on the progress of your campaign and on the rivals’ strategies with the help of these tools. It will be difficult to reach the campaign goal you set if you don’t monitor how your social media marketing campaign is going and what fixes are needed.
Five of the most well-known platforms for social media advertising are discussed in the article. You can use them to keep an eye on your brand’s reputation, keep tabs on the competition, and even generate leads. Here is the rundown:
- Sendible
- Brand24
- BuzzSumo
- Awario
- Mention
Sendible
Sendible saves you time and energy by keeping track of and managing all of your social media accounts for you. Every one of your social media profiles can be monitored from the same convenient location, thanks to the robust reporting features included in this social media management suite. Marketers can use the tool to schedule posts and keep tabs on social listening for all of their profiles in one convenient place.
Sendible provides marketers with in-depth analytics on the best times to post, most-used keywords, and overall engagement with their social media content. In a nutshell, Sendible can be used to improve a company’s social media marketing efforts.
Brand24
Brand24, like Mention, provides insights for marketers into the locations and contexts of brand mentions across the web. The tool is built around the concept of social listening, which it uses to identify areas for growth in a company.
The tool’s tracking analytics feature reveals unexpected increases and decreases in brand mentions across multiple platforms. Whenever something of this nature occurs, the tool immediately notifies the user.
In addition, Brand24 provides numerous listening tools for marketers to find and entice potential customers. You can use the tool to look up relevant information like hot topics, ongoing conversations, and market trends.
BuzzSumo
BuzzSumo is yet another well-known social media tool for keeping tabs on your SMM efforts. You can easily identify the most popular discussions. It keeps tabs on your brand’s social media activity and also monitors the web. The tool can be used by bloggers to research hot topics and generate more interesting content.
Your content marketing strategy will improve as you learn what people are interested in reading about on various social media sites thanks to this tool.
Awario
Awario could be useful for all your social media monitoring needs if you’re a new company building a name for yourself in the market. It has the potential to increase a company’s visibility, website traffic, and bottom line. It’s a web app that can keep tabs on keywords, phrases, and competitors. It has a ton of advanced features and targeting options.
The tool’s intelligence allows it to not only record new speech but also to analyze past conversations. Because it keeps track of everything in the past. You can participate in a live conversation using this tool. Awario monitors social media, blogs, forums, news, and Q&A sites for mentions of your brand. The tool also keeps close tabs on your social media pages, blog posts, forum threads, and any other online presence you may have. In the digital age, you can respond to mentions almost instantly.
Mention
Improve your current marketing approach with the aid of this handy tool. Various metrics, such as audience intent, audience pain points, and audience engagement online, are used to generate results for a mention. It appears to be a useful tool for social media marketers. The name of the tool accurately describes its function: it gives you a comprehensive report of every mention of your brand. Knowing which social media sites are hosting conversations about your brand is crucial.
In the long run, it aids in making new contacts, generating leads, and expanding brand recognition.
