The best digital marketing strategies for startups

Table of content

• Affiliate Marketing
• Email Marketing
• Social Media Marketing
• Search Engine Optimization
• Influencer Marketing

1. Affiliate Marketing

Affiliate marketing can be treated as a sibling of influencer marketing. It relies on the influence of people to bring in sales. This is why you should consider integrating it with your influencer campaign.

In affiliate marketing, you can sit back and relax as others do your marketing for you.

2. Email Marketing

Despite predictions of its death in the marketing world, emails are still around and delivering a handsome return on investment (ROI) to marketers.

In a recent survey conducted by Demand Metric and the Data & Marketing Association (DMA), it was concluded that email marketing had an impressive ROI of 122%.

That was four times higher than the other marketing channels which were analysed. Those channels included paid search, direct mail, and social media.

What start-up wouldn’t want that kind of ROI on email marketing? And the best thing about email marketing is you don’t have to break the bank to run an email campaign.

3. Social Media Marketing

Social media has become a powerful marketing tool these days.

According to a Social Media Examiner’s report, 90% of marketers confirmed that social media is important to their businesses. And 89% of marketers indicated that their social media initiatives have generated increased exposure for them.

Social media marketing, in my view, is the second most important marketing strategy for start-ups.

So, how can you grow your brand on social media?

To build your authority on social media, you need to create high-quality content regularly. You need to maintain consistency while posting your content and also engage with your audience.

These tasks can be quite challenging. That’s why it helps to use a social media marketing tool like HubSpot.

4. Search Engine Optimization

You have built a website with an awesome design, and you have created service pages for all the services you offer. And you think visitors will come. Right?

Wrong!

There are hundreds of websites in your niche alone. How can your website come up on the top when potential customers search for the keywords relevant to your business. This is where search engine optimization (SEO) plays a decisive role.

Search engine optimization not only increases traffic to your website but also builds trust.

If your website ranks high in search results when your potential customers search for the keywords related to your products or services, it leaves an impression that you are a reputable company.

Search engine optimization is a must for every start-up. Just be sure to follow the best SEO practices for your website.

5. Influencer Marketing

The trend of influencer marketing is catching on really fast. It was observed in a study that 84% of marketers expected to launch at least one influencer marketing campaign in the next 12 months.

94% of marketers in a survey believed influencer marketing to be effective.

Influencer marketing is a highly effective tool for start-ups to grow their brands. And the best thing is that it’s inexpensive compared to traditional marketing channels.

When you are starting your business, you might not be able to rope in big digital marketing influencers.

So, what can you do?

If you don’t have a big budget, you should find micro-influencers for your start-up. They typically have higher engagement rates than macro-influencers and charge significantly low fees due to a smaller follower base.