How to Get Leads’ Email Addresses

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It’s easy to get visitors interested in your business, products, and services if you have amazing content on your website.

No matter how good your content is, people aren’t always ready to buy on their first visit.

They often need time to get to know, like, and trust you. Then they’ll buy from you.

This is why collecting email addresses from leads on your website is critical for sales.

When you collect email addresses, you can keep in touch with them to get to know them better, build affinity for your business, and build trust.

If you can do this, you have a good chance of making a sale.

Start by collecting their contact information on your website.

Here are four simple and effective methods:

1. Blog Updates

Your blog’s content should entice readers to read more.

They will appreciate being notified of new content.

Set up a blog subscription so you can notify them when new articles are posted.

This is usually done by having a sign-up link on your blog for blog updates. Ask for only their email address and possibly their first name.

2. Email Opt-in Form

Place simple sign-up forms throughout your website so interested visitors can join your mailing list.

These forms are usually found on the home page, footer, and about pages. Place them anywhere on your website where you think people might be interested in joining your mailing list.

Keep the forms simple. Adding more input fields to the form reduces sign-up rates. So use fewer fields.

In most cases, having a “Email address” and possibly a “First Name” field is ideal.

Offer something valuable in exchange for the visitor’s contact information. This can be a free guide, an e-book, product coupons, or anything else that your visitors would like.

3. Exit Popups

Exit Popups are sign-up forms that appear when a user leaves your website.

You can add highly effective email opt-in pop-ups to your website to easily capture email addresses.

Sumo is a tool we use and recommend on our own website.

Using a tool like Sumo, you should be able to get 2-5 percent of your website visitors to join your mailing list.

4. Updated Content

This is one of the fastest ways to build a mailing list, especially if you already have a blog full of quality content.

A content upgrade is a link to a download that adds value to the blog post. It’s a “blog article upgrade”.

To receive the content upgrade, the reader must provide an email address and possibly a first name (for personalization).

Incorporate the content upgrade link directly into the article (not in the sidebar). Explain the benefits of the content upgrade and why they should download it.

When the reader clicks it, a pop-up form asks for contact information. Their contact information is then either emailed to them or they can access it immediately on the website.


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