4 ways to automate your email marketing

There’s a reason why email marketing is one of the most valuable platforms in a digital marketer’s tool kit. It just works.

In 2019, there were 3.9 billion people using email globally. Experts predict this number will rise to 4.3 billion by 2023, roughly half of the world’s population. That kind of potential reach is pretty tough to beat.

Email audiences are also more engaged than other digital media platforms. The average email open rate is 21 percent , and the average open rate for a welcome email is 82 percent . Last but certainly not least, there’s the ROI. For every dollar you spend on email marketing, you can expect an average return of $42.

In short, if you’re not leveraging email in your digital marketing strategy, you could be missing out on a massive growth opportunity for your business.

Quickly turn contacts into subscribers

Perhaps you send out a survey to gather input on a new product or service you are launching. Alternatively, you might have just conducted a workshop and gathered emails at the event. The process of entering all of those contacts into your email service provider might be a time-consuming chore, but Zaps can help you get things done in less time.

Automatically updating your email list from survey form entries, event attendee lists, or even a simple Google Sheet is made possible by the app connections shown below. Please double-check that your subscribers have given their approval to receive commercial communications from you before you include them on your list in order to comply with anti-spam and privacy laws.

Automate the segmentation of your email list

As you’ve probably observed for yourself, different types of email content will elicit different responses from different types of subscribers. Even though some people may choose to click on your promotional emails or download lead magnets, others may prefer to engage with your educational content instead.

That is why you should use segmentation to categorize your subscribers and organize them into different groups. Using this information, you can create and deliver personalized messages to each segment. Consider the following scenario: you might want to send different content to subscribers who have made a purchase as opposed to those who have just attended a webinar.

Manually dividing up your email list into different segments can be a time-consuming task, but you can automate the process by using Zapier to segment your list based on a variety of different actions. For example, you may build segments for new webinar sign-ups as well as for existing clients. Additionally, you can use a Zap to automatically update contacts in your email service provider based on segments you create in your CRM.

Remove the time-consuming tasks associated with lead nurturing

Once you’ve segmented your list, you’ll want to make sure that you’re following up with them as soon as possible with relevant information to help them make informed decisions. A full-time job in and of itself would be required to send targeted, timely emails to hundreds or even thousands of subscribers without the use of software automation.

Dribble campaigns, which are automated email messages sent out on a schedule or in response to triggers or activities the person has taken, such as signing up for your service or making a purchase, can help you save time and money. By connecting your apps with your email sequences, you can speed up the process even further. Zapier is a tool that can help you do this.

Add or update HubSpot contacts with new unsubscribed Mailchimp users

Want to identify who is and isn’t part of your marketing efforts from within your CRM? Use this Mailchimp-HubSpot integration, and Zapier will keep up with those Mailchimp unsubscriptions for you. Whenever someone unsubscribes from your Mailchimp list, this connection will automatically update the related contact on HubSpot CRM (or create a new one), saving you the trouble of having to do so manually every time.

Email marketing is one of the most successful marketing channels available today. By establishing a direct line of communication with your target customers, you can utilize tools like as segmentation and drip campaigns to give relevant information to the appropriate individuals at the appropriate time. Furthermore, by connecting your email marketing with other tools in your marketing toolbox, you may add even more fuel to the fire.