Email marketing is one of the most effective methods of communicating with potential customers. It enables you to keep them informed about company news, provide helpful information, and provide special specials – all with the goal of bringing them back to your site as a lead or a customer. However, email marketing is not as straightforward as clicking “send.” You must develop a strategy, publish content, grow a list, schedule emails, and track your outcomes. However, there are numerous tools available to assist you at each stage of your email marketing campaign’s lifecycle.
Your emails’ content comprises the body, images, and even the subject line. You can enhance each of those elements with the assistance of these tools.
1. Tiny Take
Tiny Take is a software that enables you to create screencasts of your website for inclusion in your email messages.
For instance, you could inform clients about a new feature on your website by attaching a screenshot in your monthly newsletter.
If you add a new product to your site, you can include a screenshot of the product page along with a link in your email.
This is an excellent method to maintain consistency in your branding and design across your website and emails.
2. The Noun Project
The Noun Project is a collection of symbols that you can use to add flair to your emails without overpowering them with full-sized photographs.
There are premium and free options available, and you can even customize the icon color to match your business.
Canva is one of the greatest content creation tools for email.
It enables you to design creative headers, footers, and adverts for your emails – and the best part is, it’s completely free.
Canva’s intuitive UI enables you to produce visually appealing content ranging from images to banners that appears to have been made by a professional designer. There is a library of templates for popular designs, and you may even create one from scratch.
4. Readability test tool
The readability test tool, one of WebFX’s exclusive products, enables you to determine the readability of your material.
You can test it via direct input, which allows you to simply copy and paste the body copy of your email into the tool to obtain the results.
Grammarly is another excellent tool for assisting you in creating the best possible written content for your emails.
Grammarly is a premium service, but for a cheap charge, it can correct your spelling problems, suggest synonyms for better reading, and even correct contextual issues.
6. Coding tools
If you ever want or need to go into the technical details of your emails, it’s a good idea to comprehend HTML and CSS coding in order to make minor modifications as needed.
However, these tools will not teach you HTML, and you will need to have a working knowledge of the language before utilizing them to change the code of your emails.
7. Sublime text
Sublime text is an excellent text editor. It color-codes everything to make it easy to see the beginning and end of distinct elements in your code.
In addition, it’s quite simple to maintain a working hierarchy of your tags to keep things organized.