Magnets are an effective technique for obtaining a prospect’s contact information in marketing. The issue is that these magnets require a significant amount of time and energy to manufacture. Podcasts, online courses, video series, and contests all sound fantastic — but who has the time to create them all?

We’ll show you four different lead magnets you can create today by repurposing existing content in this article.

1. The Checklist

Instructional blog posts are ripe for transformation into Checklists – and they couldn’t be simpler to create. Simply take your blog post and break it down into bullet points. Following that, delete any points that lack actionable advice. Divide the list into several numbered steps to increase the likelihood of success.

Bonus points if you provide a printable version of the Checklist so that users can physically check off each item as they complete it. This sense of accomplishment is a wonderful emotion that people will associate with your business.

2. The Case Study

While case studies require a very specific type of content, the successes they reveal can inspire a customer to act.

If you have a blog post or video interview that highlights a real customer you’ve worked with, turn this content into a written case study that expands on the client’s need and the metrics that measure their success. Then, secure this case study with a form that website visitors must complete with their name and email address in order to access it.

Bear in mind that you will require permission and approval from the client for whom you are creating the case study. Once you’ve received approval, however, it’s an ideal lead magnet to include in content that informs your readers about a success your customer achieved while working with you.

3. Webinar

Webinars do not have to be lengthy presentations in collaboration with multiple colleagues or partners. If you have a blog post that briefly discusses a subject in which you are an expert, use it as a springboard for a live talk hosted by you and a coworker.

For example, if you’ve written an article about Europe’s recently enacted General Data Protection Regulation (GDPR), you can convert it to a Prezi or PowerPoint presentation. Present this document via a live video conferencing platform, incorporating helpful visuals and, of course, your own voice, to provide context that readers would not have gleaned from the blog post alone.

What distinguishes this as a lead magnet? You’ll invite people to listen via email and even solicit questions that will enable you to score those who speak up during the webinar as potentially more qualified leads to follow up with after the webinar concludes.

When promoting the webinar via your CTA, be sure to include the date, and feel free to host it more than once if initial turnouts are low.

4. The Guestbook

While guest blogging is an excellent backlink strategy, those who engage in it typically agree not to republish the post on their own blog. This is fairly common, as Google penalizes sites that duplicate content across multiple publications – this is not in anyone’s best interest.

However, you can compile all of these guest posts into a book format. Because the content will be gated behind a lead capture form, there is no risk of Google flagging it as duplicate content, and you get to extract some additional value from the content you worked so hard on.