Before you start jumping in head first, it is worth taking a minute to just sit and think about your goals and what you really want to achieve with the email, as that will help you to dictate the type of campaigns you will be sending, who you will be targeting, the content that you will include, and how you are going to measure success.
The Email should be a very important component of every digital marketing plan because of its effectiveness in helping you to drive conversions and building brand loyalty.
Email marketing is the single most powerful channel that is available for you to reach your audience, and it can be used to achieve a number of different objectives, so it is worth spending some time to think about what you really want to achieve with it before jumping in.
Listed below are some few strategies you should work on for your Email Marketing:
Consider Emails Over Twitter and Facebook
The Social media has already taken over profusely. But the content king is still remains the email holding sway in the social influence. Many brands have reported that they are receiving more sales from the emails than the other social media platforms.
So, you need to pour more effort into the emails rather than pouring it on the social media. You need to fix a budget for your marketing campaigns. But, it does not imply that you would have to skip a platform.
Send Emails On The Weekends
Sending emails on weekends does not win over the sending them from 8:00 PM to 12:00 AM. But the Saturday and the Sunday still work.
Again, the number of your emails that is sent on weekends is very low. Just like the number of evening emails. Ultimately it could be of help for your messages to stand out more. The margins for the open, the clickthrough, and the sales rate are not large, but in email marketing, every little tiny bit counts.
Re-Engage Inactive Subscribers
Your email list must be enormous. That is a very good thing. The only issue here is that two-thirds of it may not be active.
According to research, stating that the average inactivity for an email list is about 63%. That means that once a person joins, they might not be able follow up ever again with your emails. Therefore, the initial days are really crucial for the turning of your new sign-up into a devoted email subscriber.
You need to have the re-engagement campaigns for those who do not follow up. It is the best way for you to make inactive subscribers active.
It is all about doing the experiments, just like in science. Of course, if you carry out your experiments, you might find out different results that works for you. But you won’t find out anything if you do not start trying it first. So, start working on your emails and start implement our strategies. We hope that it will give you some favorable results.