When’s the Best Time to Email? The Art of Email Timing

When’s the Best Time to Email? The Art of Email Timing

Daily emails were sent at a rate of nearly 294 billion in 2019. To achieve the highest possible email open rates, you must deliver your content at the optimal time. Email timing is an art that is highly dependent on a variety of factors.

To learn how to time your email delivery perfectly, read this guide. You’ll soon see an increase in open rates and subscriber counts.

The Best Days and Times for Email Marketing

To achieve the desired click rates for email interaction, several factors must be considered. Without a doubt, your emails require compelling subject lines and descriptions. However, even the most compelling subject line will go unclicked if it is timed incorrectly.

Timing varies according to your email marketing objectives and audience. Consider the who and why of your content before scheduling your next email.

Who Are You Writing For?

Email marketing success is contingent upon a well-defined audience. Clickthrough rates and optimal timing vary according to the objective of each email campaign.

Maintain a human and personal tone when writing email copy. Make use of your intuition. Avoid focusing exclusively on transactional calls to action.
Rather than that, prepare your audience for your calls to action with genuine thoughts or comments. There are several types of email content that have an effect on the optimal email timing:

  • The get-to-know-you phase: a brief, personal introduction that avoids the ask and uses emotive, personable language
  • The ask: capitalizes on an existing relationship, contains a single clear call to action, and provides the recipient with agency or the option to say no.
  • The follow-up: succinct and amusing, with a nod to getting out of jail free; low pressure incentivizes response
  • The thanks: express gratitude and demonstrate a positive impact, paving the way for future collaboration.

Each of these email types contains information about the optimal time for delivery. Your content objectives correspond to distinct response rates on various days and times of the week. Below, we’ll discuss the optimal days and times for email delivery based on your audience and goals.

Monday

Each week’s first day is the best (and worst) day to send emails. People’s inboxes overflow as they return to work. Keeping your Monday-scheduled emails simple is the best way to ensure they are opened.

Send promotional emails no earlier than the first day of the week. These are the documents that are most likely to remain unopened and unclicked. Concentrate on business content and stay away from lengthy newsletters.
Monday email content should ideally include a follow-up, an inquiry, or a thank you. These provide recipients with time to quickly read through. They also allow you to schedule automated email reminders for the remainder of the week.

Midweek (Tuesday through Thursday)

By and large, marketers agree that the best day of the week to send an email is Tuesday. Tuesdays and other midweek days, email is sent around 11 a.m. This time period corresponds to the general workdays of employees in a variety of industries.

People are most likely settled into a routine after adjusting to the workweek. Email marketing should adhere to employee routines to ensure the highest possible open, click, and response rates. Aiming for the middle of the week gives people time to read through longer emails.

Midweek is the best time to send get-to-know-you and ask emails. Subscriber click rates increase as more time is allowed to process your content. Utilize this to your advantage with targeted campaign objectives.

Friday

Fridays are the best days to send emails after midweek. If you schedule delivery around 11 a.m., your click rates will be highest. If you’re sending emails in the afternoon, consider campaign objectives that include more subtle calls to action.

As people are leaving the office, emails should facilitate communication. Wordy content, such as newsletters, is less effective, whereas promotions encourage greater engagement.

Weekend

Employees may or may not check email over the weekend, depending on your workplace culture and policies. If they do, the best time to send an email is on a Sunday evening. In general, fewer emails are sent on weekends to allow them to gain traction.

Emails with rich content or slower calls to action may generate more opens and clicks over the weekend. Following up and expressing gratitude are ideal content objectives for this delivery window.

Perfect Timing Depends On You and the Right Tools

Your ideal email timing varies according to your content requirements. Apart from campaign objectives and target audience, consistency is critical. To capitalize on truly perfect timing, your emails should not come as a surprise to subscribers.

If you know that the best time to send scheduled emails is at 11 a.m. on Tuesdays or Fridays, schedule your emails accordingly. To differentiate your delivery time, you can divide it into quiet and busy minutes. Quiet minutes can help your emails stand out in an overcrowded inbox.

With the right tools, you can send automated emails to relieve your marketing team of some of their workload. You can even schedule delivery by time zone to ensure that your campaigns receive the maximum number of opens and clicks possible. Auto-resends are also an excellent way to follow up on unopened emails.

Also, testing your optimal delivery window can help you pinpoint the optimal timing for your emails. A/B testing tools and premium test kits can assist you in determining the preferences of current subscribers. This knowledge improves the response and effectiveness of campaigns.

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