Twitter is a great tool that you can use for finding potential customers, whether your company is selling a business-to-business (B2B) or they are selling a business-to-consumer (B2C). The easiest way do you to generate leads on the internet is to start creating an interesting free report or an informational video that speaks about one of your customers’ biggest problems. In the report or the video, you should mainly focus on the “why” they need to change something in their businesses to become more successful or more profitable. The report or the video does not really have to solve their problem. You just want to be focused on telling them why they need to change the way they are doing their business if they want to get better results.
The “lead-generation” process is simple and can be broken down into 12 steps:
1. Survey your followers.
If you do not know what the biggest problem of your customer is, you’ll need to survey your customers and ask them. You can as well Tweet the question to your followers and see how they’ll respond.
2. Offer a solution.
If you do not have one already, you need to create a product or service that will solve their biggest problem.
3. Educate your customers.
Create a free report or an informational video that will focus on the “why” they have that problem and why they need to start changing somethings in their business to overcome the problem. You will also need tell them how to solve the problem after they have hired you.
4. Creating a landing page for your video or report.
You have to create a landing page on your website or your blog. A landing page is that page on your website that does not have any navigational menu or anything that would cause distraction to the web visitor from reading the content on the page.
5. Collect contact information.
The only content that should be on the landing page is a headline describing [your customers’] biggest problem and also a few paragraphs describing what they will learn about their problem by reading the report or by them viewing the video. The purpose why you have the landing page content is to get them to fill out the web form. You do not want to talk about your product or talk about your service that will solve their problem until later. Right now, all you just want from them is to collect their contact information.
6. Use an email marketing tool.
You will need the help of an email autoresponder program such as the AWeber.com or the Infusionsoft.com so you can start setting up web forms to collect names and the email addresses of prospect. You do not need to collect more than this.
7. Set up your email campaign.
Now install the web form on your landing page so that you can start collecting their first name and their email addresses. The email autoresponder program will have all the detailed instructions that will help you set up your email campaign and the web form.
8. Create a ‘thank you’ page on your website or your blog.
On this page you should use the same template as you use on your landing page. This is the page they will be redirected to after they have filled out their web form. They can download their free report or even watch the video on this page.
9. Direct followers to your landing page.
Now you can start to send Tweet with a link to the landing page. The Tweet you are sending should mention the problem they are having and hint that there is a solution to their problem. You wiil need to use a URL shortener that will track the clicks on the link.
10. Set up auto-response messages.
After they have filled out the web form, you will have their contact information. In your email autoresponder program, you can start to set up a series of automatic email messages. You will need to create one message that will be sent immediately after they have filled out the web form the message should entail thanking them for joining your email list. You should also tell them how they can download their report or where they will watch the video.
11. Send reminders.
Set up a series of 5 or 6 emails that you will send every other day. The first couple of emails that you will send should talk about why they have the problem and that many other businesses face the same problem. You can now share some stories about other businesses that have struggled with the same problem and they later overcame it with your help.
12. Don’t sell your product just yet.
The emails you are sending should transition into “what” they can do to solve the problem. Do not tell them “how” they can solve the problem yet. You can even create more free reports or more videos that teach them how they can solve the problem by them making changes to their business. Do not try to sell your product or your service to them yet. Just make them focus on what they can change in their business.