News

Reddit has filed a lawsuit in the U.S. District Court for the Southern District of New York against Perplexity AI and three data-scraping companies—Oxylabs, AWMProxy,…

   What are “Email Finder” & “Email Spider” tools Email Finder tools: These help you locate specific business or personal email addresses (e.g., given a…

   What we mean by “CRM + Email-Marketing” In 2025 you’ll find that many tools blur the lines between pure email marketing platforms and full…

Cloudflare has introduced a new email service aimed at developers, positioning itself as a competitor to established platforms like Amazon SES and SendGrid. This service,…

  What is “cold email” and why webmail matters A cold email is an unsolicited email sent to someone who hasn’t explicitly requested or opted…

  Step 1: Create or have your email account ready If you don’t already have an email address, go to the Outlook website and create a…

  What we mean by “short‑form video content” Short‑form videos are usually defined as video clips lasting a few seconds to a few minutes (often…

  What’s going on A putative class-action lawsuit is filed (in federal court) in Washington state: Liss et al v. Skechers USA Inc., Case No….

  What the report is & its scope The “State of Email Reports” are annual (or frequent) research publications from Litmus (now part of Validity)…

  What we mean by “AI & owned-media in email marketing” Owned media refers to channels and content that a brand fully controls (its email…

The global email marketing software market is experiencing significant growth, with projections indicating it will exceed US $14 billion by 2027. This expansion is driven…

Increasing email inbox delivery (deliverability) by 100% is ambitious, but it’s achievable by following a comprehensive strategy that combines technical setup, content optimization, and engagement…

The insurance industry, which relies heavily on trust, long-term relationships, and clear communication of complex information, requires specific features from an email marketing tool.1 The…

On October 21, 2025, Surfer SEO, a leading Polish AI-driven content optimization platform, was acquired by Positive Group, a French technology company formerly known as…

To secure a prominent position in Google’s AI Overviews—a feature that consolidates information from various sources into a single, AI-generated snippet—brands must strategically align their…

Treating SEO as infrastructure rather than a mere tactic is a transformative mindset shift that aligns digital visibility with long-term business growth. This perspective acknowledges…

Google’s practice of rewriting title tags in search results has become a significant topic of discussion among SEO professionals. Recent studies indicate that Google alters…

  PPC in 2026: The AI & Automation Trends You Must Master to Win Visibility Executive summary (TL;DR) By 2026 paid media will be dominated…

The Click Cliff: Why You Can’t Afford to Rank Below the Top-10 Search Results — Full, detailed guide Search engine rankings are not just vanity…

Beyond Discounts: Unlocking the True Drivers of Customer Loyalty In today’s competitive marketplace, businesses are increasingly recognizing that customer loyalty cannot be sustained through discounts…