Overview — New Phishing Campaign Abuses Google Cloud Email Features Cybersecurity researchers have uncovered a sophisticated phishing campaign in which threat actors are misusing Google…
Digital Marketing
Five Essential Email Etiquette Rules Every Professional Should Know
1) Use Clear, Relevant Subject Lines Your subject line is the first thing recipients see — and it determines whether they open, prioritize, or…
Behavioral Trigger Emails That Convert
In today’s fast-paced digital marketplace, capturing the attention of potential customers and maintaining their engagement is more challenging than ever. Generic email campaigns, sent indiscriminately…
Email Marketing Automation Beyond Drip Campaigns
Email marketing has long been a cornerstone of digital communication, valued for its direct reach, cost-effectiveness, and measurable impact. As consumer expectations evolve and digital…
Gmail to Phase Out POP3 Mail Fetching for External Email Accounts
What’s Changing: Gmail Is Ending POP3 Mail Fetching Gmail will no longer support fetching emails from external email accounts using the POP3 protocol starting January 2026….
2026 Marketing Calendar: Free Template to Plan and Schedule Your Content
What a 2026 Marketing Calendar Is A marketing calendar is a strategic planning tool that helps you map out your entire year’s content and…
Apple Slashes Vision Pro Output, Marketing Budget Cut by More Than 95%
1. What’s Happening: Production & Marketing Cuts Production Slashed / Halted Apple’s manufacturing partner Luxshare reportedly halted Vision Pro production early in 2025 after weak…
Inside Insta360: A Conversation with Co-Founder and VP of Marketing, Max Richter
1. Background — Who Is Max Richter? Max Richter is Co‑Founder and Vice President of Marketing at Insta360, responsible for shaping the company’s global…
Bain Capital Acquires South Korean Activewear Brand Echo Marketing in $344 Million Deal
1. Deal Overview Bain Capital, the Boston‑based global private equity firm, has agreed to acquire Echo Marketing Co., Ltd., a South Korean company best known…
Concerns Raised Over TCL’s RGB Mini-LED TV Marketing Claims
1. Background — What TCL Marketed TCL launched a budget RGB Mini-LED TV model, the Q9M, which it advertised as using true RGB Mini-LED backlight…
John Pye Appoints Global Brand Specialist as Head of Marketing
John Pye Appoints Global Brand Specialist as Head of Marketing New Appointment: Joe Macaulay-Yeoman John Pye & Sons Ltd, the UK’s leading national auctioneer headquartered…
Voice-Activated Email and Smart Assistants
In today’s fast-paced digital world, communication is evolving rapidly, moving beyond traditional text-based methods to more intuitive, hands-free solutions. Among the most notable advancements in…
Interactive Emails and Embedded Experiences
In today’s digital age, email remains one of the most widely used communication channels, both for personal correspondence and professional interactions. However, with the proliferation…
Zero-Party Data and Email List Growth
In the modern digital landscape, data has become one of the most valuable assets for businesses, enabling marketers to understand their audiences, personalize experiences, and…
Privacy-First Email Marketing in a Cookieless World
The digital marketing landscape is undergoing a seismic shift. With data privacy regulations tightening and browsers phasing out third-party cookies, marketers are being forced to…
The Role of Machine Learning in Email Optimization
In the digital age, communication has evolved from traditional methods such as print and direct mail to faster, more targeted, and highly measurable channels. Among…
Predictive Analytics in Email Strategy
In today’s data-driven world, businesses are constantly seeking innovative ways to gain a competitive edge, enhance customer engagement, and optimize operational efficiency. One of the…
Hyper-Personalization in Email Marketing
In the rapidly evolving landscape of digital marketing, personalization has emerged as a critical strategy for brands seeking to engage customers effectively. Traditional marketing approaches…
The Future of AI-Powered Email Campaigns
In today’s rapidly evolving digital landscape, marketing has transformed from a traditional, one-size-fits-all approach to a highly personalized, data-driven practice. Businesses are no longer relying…
The Rise of AMP Emails in 2026
In an era where attention spans are shrinking and inboxes are more crowded than ever before, the way brands communicate with audiences has fundamentally shifted….