In the midst of the global pandemic, the upcoming elections and also the increasing racial tensions, we are witnessing a shift in the way people are making use of Instagram. More than ever, people are now turning to the platform to raise awareness for all the happenings the racial, the civic and the social causes they care about. We have a responsibility also to take a look at what we build and the way we build, so that people’s experiences with our products will be better mirror to the actions and aspirations of our community.
The idea here is that the advertisers can choose topics like “Crime and Tragedy” to avoid.
The building and the testing of these features is very complex, and it will take some time to get it right; be expectant to hear more later on this year.
New Instagram Professional Dashboard
Have you noticed that the Instagram’s dashboard for business and the creator accounts looks a bit different?
Facebook Instagram updated dashboard
The dashboard got a really big update in January of this year. These are the three very big changes and the key features to know:
You can track your performance by just measuring trends and insights with a core focus on vital data
You can gain access to the tools that help you to grow your business account more efficiently, including the ability to assess your monetization status and the eligibility, the setting up branded content, and the giving out of badges to loyal and engaged followers
1. Get access to everything that you need for an Instagram education, including the resources that share tips, the strategies, the guidance, and the inspiration to grow your account further
2. While some of these resources that are mentioned were already available across Instagram, they were now brought to just one central location. The hope is that it will be made easier for business accounts to easily access and to discover tools that are well-suited to also assist them. And Instagram did note that they are planning on adding to this tool overtime, so you should
keep an eye out.
Business Equality Resources & Tools Announced
In the year 2019 and 2020, the business equality, the diversity, and the inclusion were cornerstones of discussion in America. The Facebook, like many other of the companies, has made steps to help in the improvement of the inclusivity of the platform by simply creating a new resource center that is focused on Business Equality.
This resource center features the following:
The most up-to-date trainings, the programs, the resources, and the tools that all businesses can make use of to foster business equality in their day-to-day operations
Programs like the “SheMeansBusiness” and the “Boost with Facebook“, which may include spaces for diverse or spaces for minority people to gain the resources that they need and network
1. Advertising tools like the Ads for Equality that are meant to eliminate those harmful bias in advertising
2. Examples of those businesses and those organizations who have started on the journey, so other businesses can follow suit
3. You have to keep in mind, though, that these resources are not just the end-all-be-all; there are limitations to what they can do though, so you should consider consulting a specialist to help your business and your marketing team in these areas if need be.