* Go RVing Canada Touts Tie‑In Marketing Program at Toronto Show

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 What’s Happening at the Toronto Show

Go RVing Canada has been announced as the featured speaker at the 2026 Toronto Spring Camping & RV Show’s Exhibitor Breakfast — one of the key networking and insight events for dealers, manufacturers, and industry partners ahead of the main show floor activities. (RV PRO)

Event Details

  • When: Friday, February 27, 2026 at 8:30 a.m.
  • Where: The International Centre, RV Lifestyle Village, Hall 5.
  • Hosted in support of the RV Women’s Alliance (RVWA) and sponsored by the RVDA of Canada and Canadian Recreational Vehicle Association (CRVA). (RVBusiness – Breaking RV Industry News)

The breakfast is described as an important industry tradition that combines networking with practical insights before the busy selling weekend begins. (RV PRO)

 What the Tie-In Marketing Program Is

At the session, Go RVing Canada will spotlight its Dealer Tie-In Marketing Program — a initiative created to help RV dealerships improve local marketing results by aligning their efforts with national consumer campaigns and supporting systems. (RV PRO)

Key Features of the Program Ready-to-use creative assets — dealers can tap into existing marketing materials without creating everything from scratch. (RV PRO)
Digital advertising support — guidance and tools to amplify dealer marketing online. (RV PRO)
Turnkey promotional tools — practical templates and resources to simplify dealer marketing activities. (RV PRO)

The tie-in program is designed to help dealers strengthen local outreach by plugging into broader national campaigns, making their own marketing more efficient and impactful. (RVBusiness – Breaking RV Industry News)

 Why the Program Matters

According to Go RVing Canada’s leadership:

Chris Mahony, President of Go RVing Canada, states the goal is to help dealers reach consumers effectively and efficiently by connecting them to national consumer campaigns — essentially stretching every marketing dollar further. (RVBusiness – Breaking RV Industry News)

This alignment is positioned as vital “at a critical time of year” when competition for consumer attention is high — especially as dealers look to convert interest from the show into actual sales. (RVBusiness – Breaking RV Industry News)

 Industry Partners’ Comments

Susan Carpenter, Director of the RV Women’s Alliance, commented that the breakfast and program provide opportunities to support education, mentorship, and meaningful connections across the RV industry. (RV PRO)

Shannon O’Callaghan, Show Director with the Canadian Recreational Vehicle Association, emphasized that dealers need as many tools as possible to succeed — and described Go RVing Canada’s tie-in program as a smart, practical initiative that can help dealers market more professionally and efficiently. (RV PRO)

 Dealer Engagement

Dealers and manufacturer representatives attending the show are invited to the breakfast and are encouraged to attend the tie-in program presentation. Organizers position this session as one of the most valuable exhibitors can attend to gain actionable marketing insights that they can use in their operations beyond the show itself. (RV PRO)

Dealers interested in learning more about the program can visit Go RVing Canada’s dedicated marketing tie-in page online. (RVBusiness – Breaking RV Industry News)

 Bottom Line

  • Go RVing Canada’s Dealer Tie-In Marketing Program aims to give dealerships enhanced marketing support by leveraging national RV marketing campaigns and turnkey tools. (RVBusiness – Breaking RV Industry News)
  • The program is being highlighted at a major industry event as a practical resource for dealers facing competitive pressure. (RV PRO)
  • Industry partners stress that it’s a valuable addition to the toolbox for dealers looking to boost local marketing effectiveness. (RV PRO)

Here’s what’s publicly known about case study-style outcomes and industry comments relating to Go RVing Canada’s Dealer Tie-In Marketing Program, especially in the context of its promotion at the Toronto Spring Camping & RV Show — including real dealer impacts, feedback, and broader commentary on the initiative:

 1. Real Dealer Benefits & Usage Examples

 Expanded Marketing Reach Through National Campaign Assets

Dealers participating in the Go RVing Canada Dealer Tie-In Program gain access to national advertising resources and creative assets — including video content, national campaign imagery, posters/banners, and lifestyle materials — that they can use in their local marketing efforts to generate more leads and build brand awareness. (Go RVing Canada)

How dealers use these materials (real world):

  • Social media ads: Dealers use campaign videos and lifestyle imagery provided by Go RVing Canada to power Facebook/Instagram and Google ads rather than creating content from scratch. (Go RVing Canada)
  • Local printed promotions: Posters and banners are placed in showrooms, at events, and in community spaces to attract foot traffic and reinforce RV lifestyle messaging. (Go RVing Canada)
  • Co-branding with national messaging: Dealers align their local messages with the “Live Your Wildhood” national theme to benefit from broader campaign recognition and consumer resonance. (Go RVing Canada)

These asset-sharing outcomes, reported in past dealer uptake (such as 2023 results), have helped some dealers cut their marketing content creation costs while leveraging professionally developed campaign materials to reach more prospective RV buyers. (RVBusiness – Breaking RV Industry News)

 Measurable Engagement & Lead Generation

Although specific dealer-level ROI figures post-Toronto show aren’t published yet, past tie-in program summaries show significant traffic and referral benefits:

These show tangible engagement lifts resulting from the shared national marketing content and directory exposure — a useful benchmark for how tie-in participation can boost both online visibility and potential lead flow. (RVBusiness – Breaking RV Industry News)

 2. Industry Comments & Dealer Feedback Themes

 Dealer Community Reception

Industry leaders highlight the program’s practical value:

  • Dealerships facing tight marketing budgets or limited creative resources often view the tie-in program as a way to access high-quality campaign assets without substantial cost. (RVBusiness – Breaking RV Industry News)
  • Event organizers at the Toronto show stressed the breakfast session — featuring the tie-in program — as not just promotional but educational, helping dealers “market more efficiently and professionally.” (RVBusiness – Breaking RV Industry News)
  • Show director feedback emphasized that with higher competition for consumer attention, leveraging national campaign assets gives dealers extra “firepower” during peak buying seasons. (RVBusiness – Breaking RV Industry News)

This industry commentary suggests that the program is strategically appreciated by professional dealers as more than a content library — seen as a way to leverage validated messaging and save time. (RVBusiness – Breaking RV Industry News)

 Alignment With Broader Dealer Support Initiatives

The tie-in program isn’t just about static assets — Go RVing Canada is expanding it with training modules and planning support to help dealers execute effectively, such as newer materials on online presence and influencer marketing. (RVBusiness – Breaking RV Industry News)

Comments incorporated in overall program updates (though not exclusive to the Toronto show) reflect:

  • A push for resources that help dealers diversify their reach on small budgets
  • Encouragement to use program materials company-wide (from marketing teams to sales floors)
  • Expansion of marketing training tied to emerging channels and consumer behaviours. (RVBusiness – Breaking RV Industry News)

These themes indicate dealer feedback influencing how the program evolves, adding educational as well as tangible promotional support.

 3. Broader Industry Context / Commentary

 Program as an Industry Collaboration Mechanism

Dealers, associations, and marketing partners often view the tie-in initiative as a collaborative framework rather than a one-off toolkit:

  • The program aligns local dealer efforts with national consumer RV promotion campaigns, helping to reduce fragmentation and amplify messaging consistency. (RVBusiness – Breaking RV Industry News)
  • Industry surveys and dealer feedback initiatives suggest Go RVing Canada uses real dealer insights to refine the resources offered — including media research, imagery libraries, and training tools to support strategic marketing decisions. (RV News)

This aligns with broader industry calls for more data-driven and unified dealer advertising support, especially ahead of major show seasons.

 Summary: Case-Style Takeaways & Comments

Case-oriented outcomes reported in relation to the program include:

Industry and dealer comments emphasize:

 

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