Leveraging Snapchat Stories to share behind-the-scenes (BTS) content can provide an authentic glimpse into your brand, fostering engagement and a sense of community among your audience. Here’s a detailed guide on how to effectively use Snapchat Stories for behind-the-scenes content:
1. Understand Your Audience
Before creating BTS content, it’s essential to know your audience:
- Identify Your Followers: Understand what interests and engages your Snapchat audience. Are they fans of your brand, potential customers, or industry peers?
- Tailor Content Accordingly: Share BTS content that resonates with their interests and strengthens their connection to your brand.
2. Plan Your Content
Develop a strategy for your behind-the-scenes content:
- Content Themes: Identify key themes that reflect your brand, like product development, event planning, team introductions, or day-to-day operations.
- Create an Outline: Map out specific content segments to include, ensuring variety and relevance.
- Set a Schedule: Determine when to share BTS content to keep your stories fresh and engaging. Regularly scheduled content can help maintain excitement and anticipation among followers.
3. Share Engaging BTS Moments
Capture and share moments that provide insight into your brand and create a connection with your audience:
- Day in the Life: Showcase a typical day for employees, highlighting their roles, routines, and contributions to the brand.
- Events & Launches: Document the preparation for events, product launches, or new campaigns, showing both the excitement and hard work that goes into them.
- Creative Process: Share the brainstorming sessions, mood boards, or prototypes involved in product design or campaign planning. This can familiarize your audience with your brand’s journey.
- Team Introductions: Introduce team members, sharing personal anecdotes and fun facts to humanize your brand and build a relatable company image.
- Work Environment: Highlight your company culture, office space, or team-building activities to showcase the environment in which your brand operates.
4. Utilize Snapchat Features Effectively
Snapchat offers various tools and features to enhance your BTS content:
- Video Clips: Short clips can capture spontaneous moments or specific tasks, providing a dynamic view of behind-the-scenes activity.
- Filters & Lenses: Use Snapchat’s creative filters and lenses to add fun and personality to your stories.
- Text Overlays: Use text to provide context or commentary on what viewers are seeing. This can enhance the storytelling aspect of your content.
- Music: Incorporate music or sound effects to set the mood for your stories.
- Polls and Questions: Encourage audience interaction with polls or questions, inviting viewers to engage with your content by sharing their opinions or asking for feedback.
5. Establish a Narrative
Construct a narrative around your BTS content:
- Story Arc: Think of your stories as mini-episodes with a beginning, middle, and end. This narrative arc can maintain viewer interest and encourage them to keep watching.
- Transitions: Use storytelling techniques, such as maintaining continuity and clear transitions between segments, to engage viewers.
6. Encourage User Interaction
Invite your audience to interact with your BTS content:
- Questions & Answers: Use the Q&A feature or respond to viewers’ queries in your stories, making your audience feel valued.
- Encourage Shares: Prompt followers to share their thoughts or experiences related to the BTS content, creating a two-way conversation.
7. Cross-Promote Your Stories
Promote your Snapchat Stories on other platforms to drive engagement:
- Social Media: Share snippets or teasers of your Snapchat BTS content on your other social channels (Instagram, Twitter, Facebook).
- Email Newsletters: Include links or mentions of your Snapchat Stories in email campaigns to encourage subscribers to check out your content.
8. Analyze Performance
Regularly assess how your BTS content is performing:
- View Count: Monitor how many views your snaps receive to evaluate audience interest.
- Engagement Metrics: Track replies, shares, and interactions to understand which types of BTS content resonate the most with your audience.
- Feedback: Pay attention to comments and feedback from your audience, using this input to inform future content decisions.
9. Keep It Authentic
Authenticity is key to successful BTS content:
- Be Genuine: Showcase real moments, including challenges and triumphs, to build trust and relatability.
- Transparency: Share insights into your processes and decisions, fostering an honest relationship with your audience.
10. Experiment and Evolve
Don’t be afraid to experiment with different types of BTS content to see what resonates best:
- Test Different Content Types: Try out video clips, photo sequences, live sessions, and time-lapses to see what your audience engages with most.
- Adapt Based on Feedback: Use insights from audience interactions and performance metrics to evolve your content strategy over time.
Conclusion
Using Snapchat Stories for behind-the-scenes content allows brands to give their audiences an intimate and authentic look at their operations, culture, and processes. By planning strategically, leveraging Snapchat’s features creatively, and maintaining a genuine connection with your audience, your BTS content can enhance brand loyalty, increase engagement, and create a stronger community around your brand. Remember to stay adaptable and responsive to your audience’s preferences to continuously improve your strategy.