7 Live Shopping Platforms to Try

7 Live Shopping Platforms to Try

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Contents

  • GoLive
  • NTWRK
  • Facebook Live Shopping
  • Instagram Live Shopping
  • ShopShops
  • Confer With
  • Klarna
  1. GoLive

GoLive combines livestream shopping with AI and analytics. Whereas most other tools only allow you to display products, interact with customers, and sell, GoLive also includes the technology to turn customer data into intelligence. Guess, Samsung, and LG are among the brands that have partnered with them.

  1. NTWRK

Create a livestream shopping event with NTWRK, a mobile-first video shopping platform. It combines commerce and entertainment so that global shoppers can access products from global brands and artists.

To sell on NTWRK, you must apply. Curators must first review all applications. So it’s exclusive. So, if exclusivity is part of your brand, give this a try.

  1. Facebook Live Shopping

Facebook began testing Live Shopping for Creators in late 2021. Previously, the platform offered Live Shopping, but this new feature streamlines creator-brand collaborations.

Your Facebook Page can use live shopping to connect with your audience and sell items. In short, you’ll be livestreaming your products while promoting them. Remember that you can only feature one product at a time.

  1. Instagram Live Shopping

Instagram announced in September 2021 that US businesses with checkout on Instagram could now sell in live broadcasts. This new feature allows select businesses to sell directly through the app. Also, they can save videos so that shoppers can shop for the featured products even after the live broadcast ends.

  1. ShopShops

ShopShops is a 2016 app that replicates the fun of in-person shopping via livestream video. It allows host sellers to gain followers and shoppers to discover new fashion, food, and beauty products. Its interactive nature also allows shoppers to ask real-time questions about material, color, and fit for a better customer experience. They’ve hosted shows with over 1,000 brands, including Gucci and Jimmy Choo.

  1. Confer With

An eCommerce, retail, software development, and marketing team created Confer With. Their aim is to alter digital dialogue. So they want to do more than just create a sales channel. Instead, their tool wants to help brands reassure customers about their purchases in real time. You can use it to connect a VIP customer with a rep or set up a virtual meeting.

Using this method, they increased online conversion rates by 300% for Snug, a sofa-in-a-box company. Using Confer With also increased the average order value by 40%.

  1. Klarna

You may already be familiar with Klarna as a top eCommerce payment tool. They have a virtual shopping platform that allows you to create a unique online shopping experience for your customers. It can, for example, connect online shoppers with in-store experts via video call. You can also use it to create shoppable content with pre-recorded video.