The 2026 Hotel CRM & Email Marketing Buyer’s Guide, developed by Bookboost and HotelTechReport, offers comprehensive insights to assist hoteliers in selecting the most suitable CRM and email marketing solutions. This guide emphasizes the significance of leveraging zero-party data to enhance guest personalization, foster loyalty, and drive revenue growth.
What’s Inside the 2026 Guide
The guide provides a structured approach to understanding and choosing CRM and email marketing tools tailored for the hospitality industry. Key sections include:
- Emerging Trends: Insights into how zero-party data, real-time messaging, and operational personalization are reshaping guest communication in 2026.
- Business Impact: Understanding how the right CRM can drive guest loyalty, increase direct bookings, and boost ancillary revenue.
- Vendor Selection: Essential questions to ask potential vendors, covering aspects like privacy compliance and multi-property functionality.
- Pricing & Budgeting: Guidance on typical pricing structures and budgeting tips to help plan for CRM and email marketing investments.
- Implementation Insights: Step-by-step processes from data migration to team training, ensuring a smooth transition.
- Success Stories: Real-world examples of hotels that have successfully implemented CRM and email marketing solutions to enhance their operations.
Top CRM & Email Marketing Providers Featured
The guide includes detailed comparisons of leading CRM and email marketing software, highlighting their features, integrations, and suitability for various hotel sizes and types. While specific vendor names are not disclosed in the provided excerpts, the guide offers a comprehensive overview to assist in making informed decisions.
Expert Consultation
As the official sponsor of this guide, Bookboost offers Hotel Tech Report users a free 30-minute consultation to explore CRM and email marketing options tailored to individual hotel needs. This service aims to provide personalized advice and support in selecting the right tools.
Accessing the Guide
To download the full 2026 Hotel CRM & Email Marketing Buyer’s Guide, visit the HotelTechReport website. The guide is available for free and provides valuable insights for hoteliers looking to enhance their guest engagement strategies.
The 2026 Hotel CRM & Email Marketing Buyer’s Guide, developed by Bookboost and HotelTechReport, offers a comprehensive overview of the latest trends, tools, and strategies in hotel guest communication. While the guide provides valuable insights into CRM and email marketing solutions, it also highlights real-world case studies demonstrating the practical applications and benefits of these tools in the hospitality industry.
Real-World Case Studies
1. The Usual
The Usual, a hotel brand, utilized Bookboost’s CRM platform to enhance guest communication. By integrating personalized messaging and automation, they improved guest engagement and satisfaction, leading to increased direct bookings and positive reviews.
2. Nobis Hotels
Nobis Hotels leveraged Bookboost’s CRM to reflect their luxury brand promise digitally. Through personalized guest interactions and seamless communication channels, they elevated the guest experience, aligning with their high-end service standards.
3. Clink Hostels
Clink Hostels aimed to balance automation with authenticity in guest communication. By implementing Bookboost’s CRM, they automated routine interactions while maintaining personalized touchpoints, enhancing operational efficiency without compromising guest experience.
4. Little BIG Hotels
Little BIG Hotels in Berlin digitized their guest journey using Bookboost’s CRM, enabling faster communication and personalized service. This digital transformation streamlined operations and improved guest satisfaction.
5. Hiisi Homes & Hotels
Hiisi Homes & Hotels implemented Bookboost’s CRM to manage guest data and deliver a personalized experience. By centralizing guest information, they tailored communications and services, fostering stronger guest relationships.
6. Kronen Hotels
Kronen Hotels ensured smooth communication with guests across multiple properties by utilizing Bookboost’s CRM. This centralized approach allowed for consistent messaging and efficient management of guest interactions.
7. Nook Society
Nook Society, focusing on wellness tourism, created personalized campaigns using Bookboost’s CRM to increase guest satisfaction and build real connections. Their targeted messaging resonated with guests seeking wellness experiences.
8. Yours Truly
Yours Truly leveraged automation through Bookboost’s CRM to streamline operations, personalize the guest journey, and ultimately boost guest loyalty. This approach saved time and enhanced the overall guest experience.
9. Ruby Hotels
Ruby Hotels improved conversion rates by up to 290 times through direct messaging engagement with guests via Bookboost’s CRM. This significant increase in click-through rates demonstrated the effectiveness of personalized communication.
10. Northern Lights Village
Northern Lights Village optimized its communications by implementing Bookboost’s CRM, saving up to 2 hours per day and making campaigns more effective. This efficiency gain allowed staff to focus on other critical tasks.
Industry Feedback & Comments
The guide has been well-received by industry professionals, with many highlighting the importance of integrating CRM and email marketing solutions to enhance guest experiences and drive revenue. Comments emphasize the value of personalized communication, automation, and data-driven strategies in achieving business success.
Accessing the Guide
To explore the full 2026 Hotel CRM & Email Marketing Buyer’s Guide and delve deeper into the case studies and insights, visit the HotelTechReport website. The guide is available for free and provides valuable information for hoteliers looking to enhance their guest communication strategies.