The welcome email is your first opportunity to make a memorable impression on new subscribers and set the stage for a fruitful relationship. It serves as the gateway to your brand, offering a warm introduction, valuable information, and a glimpse into what subscribers can expect from your emails in the future. Crafting an exceptional welcome email is essential for engaging new subscribers, building trust, and driving long-term loyalty. In this article, we’ll showcase 10 incredible welcome email examples from various brands across industries to inspire and inform your welcome email strategy.
1. Airbnb: Personalized Recommendations
Airbnb’s welcome email stands out for its personalized recommendations, which are based on the user’s location and preferences. The email includes vibrant imagery, enticing destination suggestions, and a clear call-to-action to explore available listings. By offering personalized recommendations tailored to the user’s interests, Airbnb creates a personalized and relevant experience from the outset, setting the stage for a positive user experience.
2. Grammarly: Onboarding Tips
Grammarly’s welcome email provides new users with valuable onboarding tips and suggestions to help them get started with the platform. The email includes step-by-step instructions for installing the Grammarly browser extension, setting up preferences, and maximizing the benefits of the tool. By offering actionable advice and guidance, Grammarly helps new users navigate the platform effectively and get the most out of their experience from day one.
3. Sephora: Exclusive Offer
Sephora’s welcome email entices new subscribers with an exclusive offer—a discount on their first purchase. The email features bold visuals, compelling copy, and a prominent call-to-action prompting recipients to shop now and redeem their discount. By providing an incentive to take action, Sephora encourages new subscribers to make their first purchase and experience the value of shopping with the brand.
4. Duolingo: Gamification and Progress Tracking
Duolingo’s welcome email incorporates elements of gamification and progress tracking to engage new users and motivate them to continue using the language-learning platform. The email includes a progress bar that shows the user’s current level and encourages them to keep learning. Additionally, Duolingo highlights key features of the platform and prompts users to set personalized learning goals. By gamifying the learning experience and providing visual feedback on progress, Duolingo motivates new users to engage with the platform regularly.
5. Trello: Getting Started Guide
Trello’s welcome email provides new users with a comprehensive guide to getting started with the project management platform. The email includes step-by-step instructions for creating boards, adding cards, and collaborating with team members. Trello also offers links to additional resources, such as tutorials and support articles, to help users learn more about the platform’s features. By offering a detailed getting started guide, Trello ensures that new users have the information they need to start using the platform effectively right away.
6. Headspace: Welcome Video and Meditation Tip
Headspace’s welcome email includes a personalized video message from the company’s co-founder, Andy Puddicombe, welcoming new users to the meditation app. The email also includes a meditation tip and encourages recipients to start their mindfulness journey with Headspace. By incorporating video content and a personal message from the company’s founder, Headspace creates a human connection with new users and reinforces the brand’s commitment to helping them live healthier, happier lives.
7. BarkBox: Welcome Series
BarkBox’s welcome email series is designed to onboard new subscribers and introduce them to the brand’s subscription box service for dogs. The series includes a sequence of emails that deliver valuable content, product recommendations, and tips for new dog owners. Each email is personalized based on the subscriber’s preferences and interests, ensuring that they receive relevant information that resonates with their needs. By delivering a welcome series, BarkBox engages new subscribers over time and nurtures them into loyal customers.
8. Spotify: Personalized Playlist Recommendations
Spotify’s welcome email greets new users with personalized playlist recommendations based on their music preferences and listening habits. The email features vibrant visuals, catchy copy, and a playful tone that reflects the brand’s personality. By offering personalized recommendations, Spotify encourages new users to explore its vast catalog of music and discover new artists and genres that resonate with their tastes.
9. Kate Spade: Welcome Discount and Style Tips
Kate Spade’s welcome email offers new subscribers a special discount on their first purchase, along with style tips and outfit inspiration. The email features stunning visuals, fashion-forward content, and a clear call-to-action prompting recipients to shop now and redeem their discount. By combining a welcome offer with style advice, Kate Spade creates a compelling welcome experience that encourages new subscribers to engage with the brand and make their first purchase.
10. Harry’s: Welcome Email Series
Harry’s welcome email series is designed to onboard new customers and introduce them to the brand’s shaving products and grooming essentials. The series includes a sequence of emails that provide product information, grooming tips, and customer testimonials. Each email is tailored to the recipient’s preferences and purchase history, ensuring that they receive relevant content that resonates with their needs. By delivering a welcome email series, Harry’s engages new customers over time and builds trust and loyalty through valuable content and personalized recommendations.