Implementing conversion tracking for Google Ads with Google Tag Manager (GTM) allows you to track specific actions users take on your website after clicking on your Google Ads. Here’s a step-by-step guide on how to set it up:
1. Set Up Conversion Tracking in Google Ads
Before configuring conversion tracking in GTM, make sure you’ve set up the desired conversion actions in your Google Ads account:
- Sign in to your Google Ads account.
- Go to the “Tools & Settings” menu, then select “Conversions” under the Measurement section.
- Click on the blue plus button to create a new conversion action.
- Follow the prompts to configure your conversion action, including the conversion name, value, counting method, and conversion window.
- After configuring your conversion action, click on “Create and Continue” to generate the conversion tracking tag.
2. Set Up Google Ads Conversion Tracking Tag in GTM
Once you’ve created the conversion action in Google Ads, it’s time to set up the conversion tracking tag in GTM:
- Sign in to your Google Tag Manager account.
- Navigate to the container for your website.
- Go to “Tags” and click on the blue plus button to create a new tag.
- Choose a tag type. For Google Ads conversion tracking, select “Google Ads Conversion Tracking” from the tag templates.
- Configure the tag:
- Enter the Conversion ID and Conversion Label from your Google Ads conversion tracking tag.
- Customize other settings as needed, such as the conversion value, currency, and dynamic conversion values.
- Set up triggering:
- Choose the appropriate trigger to fire the tag. This could be a page view trigger, a specific event trigger, or a combination of triggers based on your conversion tracking requirements.
- Make sure the tag is set to fire on the page or event where the conversion action occurs.
3. Test Your Conversion Tracking Setup
Before publishing your changes, it’s essential to test your conversion tracking setup to ensure everything is working correctly:
- Enable preview mode in GTM to test your tags without affecting live data.
- Navigate to your website and trigger the conversion action (e.g., completing a purchase, submitting a form).
- Verify that the Google Ads conversion tracking tag fires in the GTM preview mode.
- Check the Google Ads conversion tracking dashboard to confirm that the conversion is recorded.
4. Publish Your Changes
- Once you’ve tested your conversion tracking setup and confirmed that conversions are being tracktrackered accurately, publish your changes in GTM to make them live on your website.
By following these steps, you can successfully implement conversion tracking for Google Ads using Google Tag Manager, allowing you to measure the effectiveness of your Google Ads campaigns and optimize your advertising efforts accordingly.