To set up and manage Facebook Ad Spend Limits for budget management:
1. Access Ads Manager:
Log in to your Facebook Ads Manager account.
2. Select Ad Account:
Choose the ad account for which you want to set the spend limit.
3. Navigate to Account Settings:
Click on the “Account Settings” tab located in the top right corner of the page.
4. Click on Set Spend Limit:
Under the “Set Your Account Spending Limit” section, click on the “Set Limit” button.
5. Choose Limit Type:
You can choose between Daily and Lifetime spend limits. Daily limits restrict spending on a daily basis, while Lifetime limits restrict spending over the lifetime of the ad campaign.
6. Set the Limit:
Enter the amount you want to limit your spending to. For daily limits, specify the daily amount, and for lifetime limits, specify the total amount.
7. Review and Confirm:
Review the details of your spending limit and click “Set Limit” to confirm.
8. Monitor and Adjust:
Keep an eye on your ad spend to ensure it stays within the set limits. If necessary, you can adjust the limits at any time by returning to the Account Settings and modifying the spend limits accordingly.
By setting spend limits, you can effectively manage your budget and prevent overspending on Facebook ads.