5 Things You Can Do To Keep Your Customers

5 Things You Can Do To Keep Your Customers

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New customer acquisition should be your top priority when launching a business. Once a business gets past the startup phase, customer retention becomes more important than customer acquisition.

When it comes to keeping customers happy, many local businesses are falling short. In a recent survey, 72% of small business owners reported that customer acquisition ate up the bulk of their marketing budget. Only 28% of businesses prioritize customer retention spending.

Fewer than half of the small business owners surveyed have a customer loyalty program or other type of customer retention plan in place, despite the fact that the majority of their revenue comes from repeat customers.

Your company may be leaving money on the table if you don’t have a strategy in place to boost customer loyalty. On top of that, you’re wasting time and resources trying to win over new customers when you could just upsell to your current clientele and achieve the same goals with a smaller investment.

  • Give attention to your customers
  • Use email to reach out to your customers
  • Establish a customer-retention-focused sales force
  • Make use of social media to maintain contact
  • Create a membership rewards and loyalty program

Give attention to your customers

If you want loyal customers, you need to provide exceptional service. It’s important to evaluate the quality of your customer service on a consistent basis by conducting surveys and listening to customer feedback. So that they can keep getting better, you should use what you’ve learned to inform ongoing training for your customer service staff.

Use email to reach out to your customers

Focusing on the advantages customers will gain from receiving promotional emails from your company is a great way to get them to sign up. If you run a store or a restaurant, for instance, you could tell people about your email newsletter as a way to learn about sales, discounts, and new items. If you run a business-to-business enterprise, outline the ways in which your email newsletter will help your customers get the most out of the services or goods they’ve already invested in.

Make sure your emails are accessible on a mobile device. Nowadays, most people check their email on their smartphones first; if your message doesn’t display properly on their device, they’ll probably just delete it. When people read your emails, do they just open them without clicking anything? Your emails might not be rendering correctly on mobile devices if that happens. In addition to sending mobile-friendly emails, you should also ensure that any landing pages referenced within those messages are also optimized for mobile use.

Avoid sending boring, boilerplate emails. The most effective emails are those that are tailored to the specific needs of the recipient. Make use of customer demographics, interests, and purchasing history to divide your email list into targeted subsets. This will allow you to send content and promotions that are more likely to result in a desired action.

Establish a customer-retention-focused sales force

Be sure your sales staff understands the significance of repeat customers to the success of your company. Instruct them in the art of softly but effectively upselling additional products and services to existing customers. Always put the needs of your customers first: Instead of simply trying to close a sale, make sure your salespeople are actively listening to what customers have to say and responding with appropriate solutions.

Make use of social media to maintain contact

Retain your current customers by communicating with them where they already spend their time online. If you run a business-to-business (B2B) enterprise, for instance, you and your sales staff would do well to interact with your customers on LinkedIn by reading and responding to their posts and providing them with useful information. For a business that deals directly with consumers, encouraging social media followership requires highlighting the value added by doing so, such as through discounts, first dibs on product releases, and access to exclusive events. Make it easy for people to follow you on social media by including icons for the various platforms in prominent locations on your website and promotional emails.

Create a membership rewards and loyalty program

Every industry, from retail and restaurants to services, now has access to digital loyalty solutions. Try to find a customer loyalty program that is easy to implement and manage. The most effective software will also record information about your customers, such as what they buy, how often they buy from you, and how they react to different types of offers. You can now use this data to improve your marketing strategies moving forward.

Naturally, expanding one’s customer base is essential to the success of any company. It’s crucial to attract new customers, but just as crucial to keep the ones you have happy, boost their loyalty, and sell more to them.

5 things you can do to keep your customer