In general, most marketers send their customers two to three emails a week. If you do this, you’ll want to send only the most effective emails to your customers. In order to stand out in a crowd, you must have the necessary skills.
We’ve compiled a list of the best marketing campaigns from the past year for your perusal. You should have a better understanding of the most effective design patterns by the time you finish reading this essay. So, read on to learn how to become a better email communicator.
- Dropbox
- Wool and the Gang
- Taylor Stitch
- Buzzfeed
- Starbucks
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Dropbox
Email marketing can be learned from studying how Dropbox connects with their customers, even though Dropbox is a large company.
Dropbox’s emails are designed to entice users to sign up again. As a new user, you’ll receive an email with instructions on how to download and log into the service. This means that if you haven’t signed up for Dropbox’s paid storage plan, you’ll receive offers from the company from time to time. There are a lot of “limited time” deals out there. Set aside money for the future to encourage people to take action now rather than wait until it’s too late.
Lastly, if a user hasn’t used Dropbox in a while, they’ll receive an email asking them to sign back in. This message is a reminder of Dropbox’s purpose. Additionally, it provides a walkthrough of the service’s features to remind users of the reasons why they signed up.
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Wool and the Gang
An instant messaging spoof is created using GIFs by Wool & The Gang. Perhaps one of these patterns has been employed by you or your friends in the past. The reader is urged to spend more time alone rather than with others. A more relaxed and calm lifestyle is supported by personalized email marketing.
These feelings, such as being at home and relaxed may be linked to knitting by the reader Product recommendations might be included in the personalized email. Those who are interested in purchasing the advertised goods can even be shown “how-to” videos and instructions..
It’s not uncommon for email advertisements to collide with the sale of everyday items that people use in their everyday lives. Get out there and experience as many new things as possible, almost everyone will advise. This is a universal truth. This is a novel use of the term “JOMO” in an email from Wool and the Gang.
A bold move is making someone connect with your product rather than socialize. “Joy of Missing Out” is the abbreviation for the term “JOMO.”
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Taylor Stitch
In the men’s fashion market, Taylor Stitch stands out because it caters specifically to the needs of its customers. It’s hard to believe that the men who buy into this brand’s self-created male culture are the same men who buy into it in the first place.
The newsletter is devoid of vibrancy and color. This piece lacks any kind of wordplay or elaboration in its tone. There are many people who are interested in finding out what really happened. Regardless of how successful a sale is, it is always described as “business as usual.”
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Buzzfeed
Buzzfeed’s emails, like the site’s headlines, are full of clickbait. Consumers are more likely to open the email and go to the website if there is a compelling offer in the email.
Buzzfeed does not use a predetermined list of recipients when sending email blasts rather than focusing on a specific demographic. As a result, “personalized” marketing is the preferred term to use. Even their own mother was mentioned as a possible recipient of the newsletters they send. They do this by citing examples of successful people.
It’s also important for Buzzfeed’s emails to focus on current events and timeless content. To keep their emails current, the company incorporates memes, current events, and new fashions into their emails. Subscribers love receiving emails like “This Week in Cats,” which feature stories about cats.
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Starbucks
Starbucks, unlike many of the other companies on this list, is not attempting to persuade you to make a purchase. As an incentive, you’ve been told that you should buy food in the real world.
Images of upcoming drink promotions are included in the email to entice you to open it. Small businesses in the vicinity of a Starbucks may find it difficult to keep up with the volume of professional emails that Starbucks sends. Text, images, and the overall layout are all clean and inviting. This is a great piece of work.
Coupons like “Buy one, get one free” that promote group coffee purchases are popular among them. Hopefully, the recipient will bring a friend along with them. As a result, the event’s communal nature creates an emotional attachment to the location.
Additionally, in their email correspondence, they heavily utilize the brand’s colors. This connects the email to the recipient’s business and persona. User experience is enhanced by the use of green backgrounds and white typography.