Cross-channel marketing has been a popular buzzword in recent years, and the term frequently conjures up conflicting images. It means interacting with customers across all available channels, both online and offline, in a way that does not isolate the channels, but rather integrates them into a coherent system.

The data generated by engagement across all of your channels is centrally processed in a single hub, providing you with a complete view of your customer’s user journey.

Having said that, there is no doubt that the benefits of marketing automation technology are numerous. Pay close attention to it if you want to make a lasting impression in today’s cross-channel world and deliver an exceptional user experience.

These marketing automation statistics will astound you

You will agree that when implementing new technologies or strategies in your business, the speed of the ROI is extremely important. Here are some statistics about marketing automation success:

• According to a 2018 Marketo study, 44 percent of companies that implement marketing automation see a return on investment within 6 months. Even better, 76% of companies saw a return on investment within a year.
• A study by Omnisend, a cross-channel marketing automation platform, found that segmented campaigns had 34.7 percent higher open rates than non-segmented campaigns. They also increased purchase orders by 26.5%.
• According to the same Omnisend study, brands that used three or more channels to engage their customers had a 250 percent higher purchase rate than brands that used only one channel. In a world where 95% of businesses rely on sales to survive, ignoring such staggering figures is simply foolish.
• Braze studied all of their clients’ engagement metrics and discovered that sending messages in one channel increased customer engagement by 179 percent. The truly amazing statistic is that when brands used cross-channel messaging to interact with their customers, engagement increased by 844 percent!

In Conclusion

These stats show that audience segmentation is an important part of marketing automation and that using automation can help you improve your audience segmentation skills.

Given that engagement is the foundation of successful customer relationships, these figures prove that brands should be doing cross-channel marketing right now!