6 Digital Marketing Trends for Business Growth in 2022

We must constantly adapt in this ever-changing world. Customers’ tastes, preferences, needs, and wants change rapidly, especially for marketers. It’s difficult to keep up with changing customer demands in this highly digital age. To keep up with customer preferences, marketing must constantly evolve and adapt.

The constant new techs and new trends to keep up with is one of the most exciting aspects of this job. But it’s easy to let certain chances slip away. It is also difficult to predict future market trends.

Digital Marketing Trends to Watch in 2022

These top marketing trends for 2022 will keep you on your toes and ready to take on the new market!

• Big data
• Non-visual experience
• App capitalization
• Micro-moments
• Content strategy and influencer networking
• Personalized communications

1. Big data

While big data has been a market trend for years, it has mostly been restricted to major players and large businesses. Now, thanks to machine learning and AI, big data will be accessible to mid-sized and small businesses alike. You as a company will struggle to stay competitive if you do not use the readily available big data of customer points.

2. Non-visual experience

In 2017, smart speakers became a hot market trend. Smart speakers are expected to be in 55% of US homes by 2022. Smart speakers are becoming increasingly popular as people become more familiar with these interfaces and use them daily. Consumers are becoming accustomed to non-visual interfaces that only respond to voice commands, which will impact marketers and their customer relationships.

3. App capitalization

Every desire and need has an app in today’s world. However, maps, reviews, and transportation apps are still popular. These apps are prime real estate for new businesses to grow and profit. App capitalization and exposure on popular apps will become more popular in 2022.

4. Micro-moments

Customers now use their phones to find locations, read reviews, order or book items. Micro-moments are those that prompt customers to use their phones in an unexpected way. In 2018, marketers must learn to recognize and capitalize on micro-moments to build profitable businesses.

5. Content strategy and influencer networking

In 2018, existing marketers should try to focus on influencer networks rather than trying to expand their visibility into new ones. Targeting popular influencer networks with a large customer base allows existing marketers to capitalize on their strategies while spending less. Content volume decreases, visibility rises, and companies profit.

6. Personalized communications

The internet is a big maze. Personalized communications are more effective, but not cheap. Chat-bots are a good way to catch up with this new trend. Chatbots are smart, adaptable, and perceptive. Using chat-bots will help your company grow because customers will get a personalized experience without your company losing assets.

These are just a few of the most important digital marketing trends in 2022. These aren’t the only 2022 trends, but they are the most popular right now. Your company should review last year’s marketing strategies and adopt new ones for 2022. Keeping up with these ever-changing trends will help you stay ahead of the competition in 2022.