How to Create the Best SEO Strategy for your B2B Business

Any B2B company should use a B2B SEO strategy to attract targeted, high-value customers.

Having a solid B2B strategy in place is the best way to improve brand recognition and online reach. Here is a guide to developing the best SEO strategy for your B2B company.

• Begin with a Buyer Persona
• Know Your Sales/Marketing Funnel
• Keyword Study
• Content Plan
• Create a Link Profile

Begin with a Buyer Persona

The more you know about your target market, the better you can market to them. Buyer personas are data-driven profiles that describe your most valuable customers.

The buyer’s journey is described in detail. It will affect your entire marketing strategy and SEO approach. Are they local? This would necessitate a more localized SEO strategy.

Without buyer personas, it’s difficult to tailor content to your ideal customer’s company or professional needs. Providing trust and value leads to conversions long before the sale. Create buyer personas to ensure your SEO efforts pay off.

Know Your Sales/Marketing Funnel

Your marketing funnel outlines the steps your customers must take to complete a sale. It is a set of touchpoints designed to convert a prospect.

Your sales funnel and the data it provides should guide your SEO strategy. Client retention rates, prior effective marketing tactics, and statistics like time to purchase and sales volume are all useful information.

Use this data to create case studies, support panels, webinars, and other materials for potential clients (i.e., buyer personas). Search engines use your website’s content to determine your relevance and thus where you appear in their results pages. A quarter of users will click the first page of Google results. A higher click-through rate on targeted clients will expand your reach.

Keyword Study

Make sure you use the right keywords. Refer back to the search terms that your buyer personas are using to find answers to their questions.

Keyword research is a science, and rightly so. You need to target your clients’ specific search keywords among the millions of daily queries and web pages.

Content Plan

To attract new customers, you’ll need content that’s relevant to their needs. A company wants to know how their products and services help customers. This is how you grow your company and get a good return on your digital marketing dollars. Content is vital to building brand trust.

Also, use keywords related to your sales funnel stages in your content. Include more educational and entertaining content in your sales funnel’s attraction phase. Invite your online customers to take advantage of last-mile discounts, tutorials, and improved customer service.

Create a Link Profile

Backlinks are external links to your website’s content. If you provide useful information, other websites will link to yours. With SEO value and referral traffic, it’s a win-

The more trust a search engine has in you, the more backlinks you get. Backlinks from authoritative, highly-ranked websites give you credibility in the eyes of search engines, and reputation plays a big role in search results.

Developing relationships with journalists, bloggers, and podcasters is one way to improve a backlink profile.

Conclusion

It takes time to implement a B2B SEO strategy, but the results are worth the effort. B2B marketing takes more time to plan, but with good SEO, you can find and attract repeat customers. Execute a good B2B SEO strategy for long-term, sustainable growth.