After saying goodbye to 2021, it’s time to look ahead to 2022. Marketing is a powerful tool for attracting new customers to your hospitality brand.

Marketing is vital for hospitality brands. For starters, it allows you to reach and engage your clients. Marketing also aids in brand building, lead generation, and customer retention.

So, have your online campaigns failed to attract potential customers? Discover marketing trends for your hospitality brand in 2022.

• Google Paid Advertising
• Influencer Marketing
• Email Marketing Nurture Campaigns
• Content Marketing
• Mobile Optimized Website
• User-Generated Content (UGC)
• Video Content Marketing

Google Paid Advertising

Pay-Per-Click (PPC) ads appear on search engine results pages. Brands that use PPC ads pay to appear under a specific search query.

Globally, people use search engines like Google to find services or items of interest. Brands pay search engines to show their ads to users, increasing brand awareness.

With PPC ads, you only pay when a potential customer clicks on the ad.

Influencer Marketing

Influencer marketing uses people with a large social media following. They use their fanbase to promote a brand or item.

Influencer marketing allows brands to partner with notable hospitality influencers to expand their audience.

Using this strategy, your hospitality brand gains a lot of trust and reputation from the influencer’s words.

Email Marketing Nurture Campaigns

In an email nurture campaign, you build a relationship with your customer by sending personalized emails. You can segment your audience based on client behavior. This is done via email automation, which sends out periodic blasts to potential leads.

This approach is effective because it appeals to the reader and is supported by reliable data. If successful, you can convert or sell potential leads or customers. Most marketing strategies aim for this.

Content Marketing

Article marketing is a great way to grow your brand’s audience and credibility. These blogs also help a brand’s SEO strategy.

These topics should include keywords in your industry to help with SEO. Articles optimized for search engines are posted, bringing potential and current customers to your page and into your marketing funnel.

Mobile Optimized Website

Every brand should have a website where customers can find out more about it. But what good is a website if it cannot be optimized or used by potential customers?

Mobile devices now account for over half of global website traffic. This figure emphasizes the need for a mobile-friendly website.

A mobile-friendly website is one that is easy to navigate on a mobile device. This will attract more customers because they can learn more about your brand by visiting your mobile-friendly website.

User-Generated Content (UGC)

In the hospitality industry, customer satisfaction determines brand success. Like social media comments, blog posts, testimonials, and reviews.

To get a sense of your brand, potential customers read reviews from previous customers. So UGC raises brand awareness and customer satisfaction. As a hospitality brand, you should make your customers feel welcome.

Video Content Marketing

Videos are visually appealing and can capture anyone’s attention in seconds. Video content marketing is the answer if you want to capture the minds of global customers in seconds.

To get people to use your hotel, resort, or apartment, use videos to show them what you have to offer.

Video content marketing goes beyond showing your property in person. Why is video content marketing so popular in hospitality marketing? Because it allows your brand to tell a story.