Features of Enterprise SEO software for your business

Enterprise SEO tools are all-in-one solutions that combine keyword research, technical site audits, content optimization, backlink management, and competitor analysis. These platforms frequently include PPC optimization tools. Trying to manage all the data that these suites provide would quickly spiral out of control. Plus, creating and maintaining the APIs to connect them all would take a lot of developer time.

SEO is critical for increasing organic (non-paid) website traffic and sales. Without good SEO, search engines won’t know if your content is valuable to their users, and they’ll likely penalize you.

Features of enterprise SEO tools

To avoid having to buy multiple tools, enterprise SEO software covers a wide range of features. Here are some features to look for in an SEO suite.

• Competitor analysis

Analyzing your competitors’ sites for keywords they rank well for is similar to keyword gap analysis. To decide which keywords to target, you’ll need to see their search volume. Along with keywords, you’ll be able to see which domains your competitors’ backlinks are coming from.

• Site audits

Site audits should be performed regularly to identify broken links or images that may be harming your website’s rankings. It will also test your page loading speed and flag any slow pages that may be driving away visitors. Mobile-first indexing tells you how well your site ranks for mobile searches and offers suggestions for improving mobile-friendliness.

• Page Rankings

You should be able to see where your page ranks on search engines so you can improve it. On this page you can see your current rankings for major search engines like Google and Bing. Ranking analysis should also show search volume to help you identify the most profitable keywords.

• Keyword gap analysis

Keyword gap analysis crawls your site and others to find keyword opportunities. Gap analysis shows you a list of keywords, your ranking vs. competitors, search volume, and keyword difficulty for each. Using these metrics, you can determine which keywords to target for your content strategy and campaigns.

• Reporting

Finding new keywords and backlinks isn’t enough for SEO. A month-to-month comparison will show whether or not your SEO strategy is working. Reporting shows how your rankings and traffic change over time, allowing you to track your progress. Report options include ranking, backlink, and keyword reports.

Choosing the best enterprise SEO software

When choosing an SEO suite for your company, think about what features are most important to you. Is your business only local? Maybe you have a constant rival. Enterprise SEO services help you fix issues and improve your website’s overall ranking.