Email marketing is a systematic method of sending marketing or commercial messages to individuals via e-mail. They market to their audience in order to promote special business opportunities, new products, schedule meetings (webinars), and educate the public about various social issues. It is one of the most successful businesses’ new technological adaptations that convert one-time patrons into loyal customers and business fans.
Email marketing enables businesses to regularly update their customers on new developments and strategies, typically via a newsletter. It is a powerful sales driver that ensures maximum productivity.
- The significance of email marketing
- Cons of Email marketing
- Common Types of Email marketing
The significance of email marketing
Email marketing is essential for several reasons:
Boosts your sales
It has a way of increasing your sales by creating enticing content that may motivate your audience to take positive actions such as purchasing our goods and services. Ascertain that the content of marketing emails piques their interest in taking required actions.
Increases website traffic
Sending emails to your audience is incomplete without a call to action (CTA) that directs the user to your business/website/blog company’s page, thereby increasing the website’s search engine ranking.
Compilation of contact information
A contact list is a collection of all your prospective clients’ and customers’ email addresses and serves as the foundation for email marketing campaigns. Email marketing enables you to maintain communication with your customers (i.e offering good customer service interaction).
Email is the only platform that enables you to freely present your products/services to customers. It uses only your mobile data and eliminates repetitive or mundane tasks.
You can easily brand your emails with email marketing. Additionally, you can use your emails to solicit valuable feedback about your brand. It’s a convenient way to conduct a quick assessment of the products and services you offer.
Cons of Email marketing
- Issues with delivery and response
- Difficult competition
- Procuring email list
- There are some perplexing rules and regulations to navigate
Common Types of Email marketing
There are several types of email marketing from which one can choose:
- Welcome email
- New content info
- Product update email
- Email newsletters
- Event invitation
- Co-marketing email
- Lead nurturing
- Re-engagement campaign