How To Add An Opt-In/Out Link To Your Email Campaign

How To Add An Opt-In/Out Link To Your Email Campaign

Beneficiaries’ trust and engagement can be increased when they are given the option to participate or not. Providing clients with options like this is beneficial to both parties. There is no purpose in sending an email to someone who has already indicated you they do not wish to receive such messages. ISPs maintain watch on this data, so if yours drops, so will your sending score and open rate. Avoid inviting them and instead focus on individuals who have expressed real interest in hearing you out. If readers want to be included to your email list, they can do so by selecting the “Opt-in” button.

Employing Merge Tags

With the use of merge tags, you may ask your email recipients to either reaffirm their interest or opt out of receiving further correspondence. To send an opt-in/out link to a specific contact group, use the email builder’s drag-and-drop interface to write a message. If you want to know how to connect these things, reading the rules below is your best bet:

Reconfirm: Opt-in

  1. Add a block button from the editor’s blocks column to the workspace.
  2. Find the content block on the left side of the screen and click it.
  3. Add [opt-in: text you wish to add] to the button text under the content block.
  4. It is OK to use this merging tag in the body of a written piece.
  5. See how the link will look in the final email campaign by previewing it in the email program.

In the same vein, you should provide a means for your subscribers to unsubscribe. Then, please pay close attention to the steps outlined below.

Reconfirm: Opt-out

  1. Add a block button from the editor’s blocks column to the workspace.
  2. Find the content block on the left side of the screen and click it.
  3. Add [unsubscribe: text you wish to add] to the button text under the content block.
  4. This merge tag can also be used in the body of a sentence.
  5. Preview the email to see how the link will look in the final version.

Note: The merge tag shouldn’t be used in the link block, but rather in a sentence/text or as the button content, as each subscriber will receive a unique link.