More businesses are focusing their social media campaigns on generating leads and sales. One way is to look at eCommerce statistics that specifically target social media.
As part of an eCommerce marketing strategy, promoting products and services on social media is known as social commerce. These eCommerce marketing stats are essential for any eCommerce marketing agency.
1. In 2019, over 25% of Facebook users aged 25-34 clicked the Shop Now button (Statista)
An eCommerce marketing statistic for 2021 reveals consumer behavior and age group. Younger consumers are more likely to use the “Shop Now” button. Instagram came in second with 20.2 percent and Pinterest third with 12.5%.
2. Social media influenced more than half (55%) of Gen Z fashion purchases (eMarketer)
Gen Z (14-24) is the most technologically savvy generation and is the most active on social media. They influence what eCommerce trends will emerge in 2021. This statistic should convince businesses targeting a younger demographic to use social media to generate leads and sales.
3. 73% of marketing professionals say social media marketing helped their business grow (Buffer)
Social media is well-known among business owners and marketing teams. If done correctly, social media marketing for eCommerce works. In-house or with an eCommerce marketing agency, social media marketing is critical for generating leads and sales.
4. Social media sales are expected to grow 20% in 2019 to $23 billion (Business Insider)
Most people use social media. It’s not surprising that consumers consider buying products they see on social media. Social media platforms are also adding shopping features. Using Facebook Shops, for example, businesses can add a shopping interface to their pages.
5. Amazon will account for half of all retail sales in 2021. (Statista)
Consumers have made it a habit to shop on Amazon for their needs. Customers shop on Amazon for a variety of reasons, including free and fast shipping.
6. In 2021, Amazon (386 billion dollars), Walmart (67 billion dollars), and eBay (40.5 billion dollars) will be the top three online retailers in the US (Statista)
These massive revenue figures show that eCommerce companies have a lot of opportunities today. Even though Amazon dominates the market, Walmart and eBay show that it is not as saturated as one might think. With the right eCommerce marketing 2021 strategy, even small businesses can grow.
7. Walmart had 385.5 million website visits in September 2020, up from 294.5 million in February 2020. (Statista)
Walmart offers low-cost goods. It has 4,743 physical stores in the US and a large product selection. Walmart is the most popular shopping destination for people who prefer to shop in person.
8. In 2020, nearly half of all online shoppers will use mobile devices (Statista)
Statista predicts that by 2021, mobile devices will account for 53.9% of eCommerce sales. Online retailers and eCommerce firms are now optimizing their shopping platforms for mobile users as well as desktop users. Responsive web design ensures websites load quickly and look good on mobile devices.
9. 39% of consumers say a brand’s sustainability and environmental practices influence their purchasing decision (GlobalWebIndex)
Consumers are more eco-aware than ever. Millennials and Gen Z prefer brands that use eco-friendly packaging and follow sustainable practices. As a result, companies offering eCommerce marketing services should consider tailoring their offerings to these customers’ needs.
10. 80% of businesses plan to use chatbots for customer service (Business Insider)
Businesses use AI to provide fast and reliable customer service. Chatbots, computer programs that simulate human conversations, are now more commonly used on eCommerce websites to assist customers. Chatbots help businesses provide better customer service at low cost. An eCommerce marketing firm can use AI to automate customer service for multiple clients.