Many people mix up digital and social media marketing. They think using social media is digital marketing, but it isn’t.
Marketing activities performed by a brand digitally, both online and offline, to promote their services or products are called digital marketing. However, social media marketing is a form of digital media marketing. It involves marketing on Facebook, Instagram, Twitter, etc.
What is Digital Marketing?
Marketing is the action of promoting a company’s products or services to increase public awareness and sales. Adding ‘digital’ to marketing means using digital media to promote your goods or services.
Digital marketing is the use of various digital media marketing channels. Remember that not all digital media marketing channels are required to achieve your marketing objectives. Digital marketers create a customized digital marketing strategy that fits your business, target audience, and budget.
Using all digital marketing channels is not wise and has no impact. Industry, business, and audience type influence digital media channel selection. In order to find out what works best for your brand or business, you must often test, tweak, and retest your digital marketing campaigns. This data can be used to drop digital marketing channels that don’t deliver satisfactory growth or ROI.
Meaning of Social Media Marketing
It means using social media to promote your products, services, or brand. It usually entails engaging with your target audience, followers, seeking industry influencers, posting fresh and unique content, holding contests, and other methods to capture their attention.
Why Use Social Media in Your Digital Marketing Campaign?
The world has become more social. Internet users spend nearly 30% of their time on social media. Social media marketing is a must if you want to get your brand out there and reach a global audience.
Social media marketing campaigns generate more responses than other digital media marketing campaigns for most businesses and brands. But this isn’t enough to meet marketing objectives. Businesses and brands must include other digital marketing components in their digital marketing campaign in order to maximize benefits and ROI.
Social Media Marketing vs. Digital Marketing
As you can see from the above, social media marketing is a subset of digital marketing. When compared side by side, you get the following:
Digital marketing reaches target audiences both online and offline, whereas social media marketing is just online.
Your digital media campaign may include mobile, TV, online, and SMS advertising, while your social media campaign may include Twitter, Facebook, and YouTube.
In terms of content, your social media marketing strategy is critical. To interact and engage with your target audience on social media, you must constantly post new and unique content. For digital marketing, you can only use banner ads on TV, the internet, or billboards to promote your product, service, or brand.