Email subject lines are much more expressive thanks to emojis. Everything from to and even shows up in our inboxes on a regular basis.

We’ll go over all you need to know about utilizing emoticons in emails (like a total pro).

Why are emojis being used in email marketing?

Inboxes are congested and have little space. Emojis are becoming more popular among marketers, especially because they are a simple and expressive approach to stand out to subscribers. With World Emoji Day, a whole day is dedicated to the love of emoji.

Marketers have discovered a new approach to engage and connect with their recipients by utilizing emoticons in place of or to compliment words. And with email marketing, engagement is crucial. Unengaged subscribers can actually cause more emails to be filtered as spam.

The impact of emojis on engagement and the benefits that result are apparent.

According to Experian, 56 percent of brands that used emoji in their email subject lines had a higher unique open rate.

But hold on a second. More reasons to utilize emojis in your topic lines include:

• Emojis in subject lines might lead to better response rates than standard email, so if you don’t utilize them, you might be missing out on an opportunity to engage your readers.

• Emojis are only used in the subject lines of 2% of company emails sent to private clients. Other businesses will be able to differentiate themselves from the competition as a result of this.

• Using emojis in your subject lines can help them fit on mobile screens.

Emojis in email instances that are cool

We observe the unique tactics other marketers are utilizing in their messaging because we work in email marketing. Emojis have becoming increasingly popular in email subject lines.

Emojis are everywhere these days. “The use of emojis in mobile and email marketing campaigns has surged 775 percent year-over-year,” according to Jess Nelson of Email Marketing Daily.

She goes on to claim that in the previous five years, the use of emojis in text messages has increased by more than 7000 percent.

Some companies, such as On, use a single emoji to distinguish their subject line.

On is a high-end running shoe manufacturer best known for their Cloud range. As a logical extension of their branding, they put an in all of their email subject lines. It also makes their emails stand out in the inbox.

Note: When you use emoji in the subject line of an email in Gmail, the icon will appear differently in the inbox view and after the email has been opened. This is because the inbox view utilizes the Android emoji, whilst the read email view uses Google’s own emoji design.

Other firms employ a variety of emoticons to convey their message.

You might be curious in which emojis get the most reads when used in subject lines. Surprisingly, the answer is.

So, how can you use colorful characters to boost open rates, read rates, and click-through rates in your own emails?

How to write email subject lines using emojis

It’s as simple as copying the symbol or emoji from a website/document like Facebook Symbols or Emojipedia and pasting it into the subject line area of your email.

When using emojis in email subject lines, there are a few things to bear in mind.

There are a plethora of emoji to pick from, ranging from to the open-inducing, but not all of them display properly on different mobile devices and email applications. Subscribers may see this or just the phrase “emoji” instead of your desired icon if this happens. That gives advertisers a bad feeling.

Emoji client support can be reached via email.

As marketers, we must remember that there are numerous email programs available, including Outlook, Gmail, Apple Mail, Thunderbird, and others. Furthermore, none of these email clients represent email in the same way (wouldn’t that be wonderful!)

Because we can’t force all email clients to play along and render our emails in the same way, it’s crucial to be aware that your emoji may seem differently in each client. So, how can you figure out which email clients have issues with emoji?

We tested a number of email applications, old and new, to see what would happen if we used emoji in our subject lines. We observed that even the older clients were generally properly supported.

There was near-universal support, with the exception of Outlook 2003. An extra twist was added to Outlook.com and iOS devices. Some symbols, such as, are substituted by the phrase ’emoji’ or a little image instead of the core characters.

You can use the relevant button on the normal Android keyboard to input an emoji on an Android device. Emojis inserted in this manner, however, will appear in Inbox on Android but not necessarily on the web version.

Keep in mind that if the email client doesn’t allow emojis, the receiver may see a character instead.

Remember that utilizing emoji in Gmail necessitates certain extra specific precautions. When you use emoji in the subject line in Gmail, you’ll notice that the icon looks different in the inbox view and after the email has been opened. This is because the inbox view utilizes the Android emoji, whilst the read email view uses Google’s own emoji design. While the emojis appear to be identical, it’s still worth double-checking that both versions reflect the same emotion.

Furthermore, using the browser version of Inbox by Gmail, it is presently not able to incorporate emoticons in Inbox messages.

Finally

Emoji in email subject lines can be a powerful and attention-getting tool for increasing email open rates and getting more people to engage with your campaigns.

To avoid looking like an in your subscribers’ inboxes, test any emoji in your email subject lines before sending.