The benefits of using a proprietary platform to manage influencer marketing campaigns

Utilizing an influencer marketing platform has a plethora of benefits. Given the difficulty marketing professionals face in demonstrating the ROI of their marketing campaigns, having the intelligence of a proprietary platform is priceless.

Conducting an in-house influencer marketing campaign can be extremely challenging. Teams are responsible for a variety of tasks, including influencer selection and management, contract administration, campaign monitoring, and reporting. Frequently, all of these responsibilities are delegated to a single ‘campaign manager’ or ‘creator partnership executive,’ and brands struggle to run a successful influencer marketing campaign with only one person.

This is where we come into play. At Influencer, our proprietary platform enables us to provide unmatched support to clients seeking social media success. We hope to demonstrate below that, regardless of whether you opt for a full management package or simply want a technology platform that provides critical insights, a proprietary platform is critical for your next influencer marketing campaign.

What does it mean to have a proprietary platform?

By providing brands with the ability to:

Identify authentic content creators

It is critical to identify the most authentic content creators who are also audience-aligned. Locating these creators can be extremely time consuming and difficult for a brand, but a proprietary platform can significantly simplify the process.

Verify selected creators

When you come across a creator via a proprietary platform, you can rest assured that they have been thoroughly vetted from head to toe. Our approval process for creators is based on client-specific success metrics, as well as previous campaign performance and content from the creator. This safeguards our clients by ensuring that they are collaborating with creators who have a track record of providing fraudulent or manipulated data. As a result, brands gain a comprehensive understanding of the creators with whom they collaborate and are able to form critical long-term relationships.

Ensure brand safety

Proprietary platform utilizes a rigorous content approval process to ensure the highest level of brand safety. The content is rigorously vetted in multiple stages, with final approval by key stakeholders. This protects brand reputation and minimizes the possibility of errors, which is a significant advantage of utilizing this type of technology.

Maintain a cost-effective strategy

Influencer marketing can be quite expensive. Without well-thought-out and executed campaigns, brands risk financial loss and reputational damage. It can take years to master skills such as sourcing creators, negotiating contracts, and understanding how influencer marketing works, and without the intelligence of a technology to guide decisions; it can be easy to make errors. These mistakes can be costly, and hiring the incorrect content creators to create generic, thoughtless campaigns can have disastrous results. A proprietary platform can assist a brand in mitigating financial risks.

Gain critical insights

Proprietary platform also provides a 360-degree view of the content being produced, as well as an in-depth look at how each creator is performing in real time. Brands can demonstrate the value of their campaigns and gain a better understanding of their marketing efforts by analyzing data on reach, video views, engagement, and impact rate.

Measure success

When brands implement this type of technology, they gain a more complete picture of their campaign and are able to demonstrate return on investment. Brands can also pivot their strategy and make critical strategic decisions in real time with the ability to track campaign success in real time.

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