As an affiliate marketer, you should be familiar with email marketing’s numerous benefits. With millions of active users sending and receiving emails daily, email campaigns are reviving. Along with developing an email marketing automation strategy, you must also devote time to ensuring that it is effective. Continue reading to learn how to immediately improve your email marketing automation strategies.
What is email marketing automation?
To begin reaping the benefits, you must first understand what email marketing automation is and why it is necessary. While weekly newsletters and one-off campaigns should remain an important part of your email marketing strategy, email marketing automation can help you stand out in such a crowded market. With an increasing number of businesses participating, now is the ideal time to learn how it can benefit you and your business.
Rather than writing and sending personalized emails to every contact on your list, email marketing automation enables you to send automated email campaigns to customers who meet a specific criteria. For instance, if you are a social media behemoth, you may wish to set up an automated email marketing campaign to welcome brand-new customers and walk them through the registration process. It would be inefficient and costly to compose the same email manually each time a new member decides to sign up. By establishing an automated email campaign, you can send a pre-written email to each new customer who registers automatically and without requiring manual intervention.
How to automate email workflows
Switching from manual to automated email marketing may appear to be an expensive and time-consuming process, but nothing could be further from the truth. You can automate your marketing strategy today with just a few simple steps.
To begin, you must determine who you are sending to. Personalisation is critical when it comes to email marketing. For instance, an upsell campaign should be sent to existing customers who have not yet made a purchase. On the other hand, a brand-new product may be suitable for only a subset of your consumer database. Following that, you must establish your goals and objectives. Is the objective to increase profit or to increase customer base? Do you want to entice them to make a purchase or to tell a friend about your brand?
You must also decide how to respond to customers who respond positively to your email. If the purpose of the email campaign was to generate sales and the first email recipient makes a purchase within minutes, they may be irritated by follow-up emails reminding them to browse your website for brand-new products and services. You can tailor your email marketing automation strategy to automatically unsubscribe customers who have contributed to your success.
After defining your enrollment criteria and configuring your automation software, you must conduct a test run to ensure that your launch goes as smoothly as possible. Verify spelling and grammatical errors, and double-check that the numbers add up. Once your campaign is live, you must continue to monitor it for anomalies or errors and make necessary adjustments going forward.
Examples of email automation that works
Email automation has already taken over the world of marketing. Small businesses and large corporations alike are already reaping the benefits of the latest customer retention tool, which helps businesses maximize their return on investment and increase customer loyalty. Now that we’ve defined email marketing automation and demonstrated how to implement it, let’s take a look at a few common campaigns that consistently deliver excellent results:
Welcome email
A welcome email is one of the most effective strategies for automated email marketing. With customers who are unfamiliar with your products and services, a welcome email may be the final push they require to continue browsing and making a purchase. Additionally, new customers are much more likely to open a welcome email than they are to open a promotional email sent later. Begin by introducing your brand, followed by an explanation of how you differentiate yourself from your competitors and why customers should shop with you.
Abandoned cart email
Abandoned carts are a common occurrence for online merchants. It is the process by which customers add products or services to their virtual shopping carts only to abandon the purchase at the final hurdle. This can occur for a variety of reasons, including high shipping costs or a change of heart. By reminding customers via email of their abandoned cart, you can recoup lost revenue and increase profits. Although there are no hard and fast rules, one email after 24 hours and another after 48 hours should be sufficient to persuade a customer to return and complete their purchase.
Repeat customer email
Customer emails sent on a regular basis are an excellent way to develop relationships with your loyal customers and improve customer relations. Apart from accounting for a sizable portion of your revenue, existing customers are also much more likely to make a purchase than new customers who have never shopped with your brand. Emails sent to repeat customers should be distinct from those sent to new customers. Existing customers are familiar with your business and its values. By establishing a relationship based on trust and positive experiences, you can retain and encourage your existing customer base.
Your brand’s email marketing automation strategies should reflect well on you. By learning how to create a successful campaign, you can increase your return on investment and profits immediately.