What exactly is a slogan? A slogan is a memorable phrase that identifies a product or business and conveys the primary benefit you want consumers to associate with your business. And, if done properly, it can keep your brand front and centre in consumers’ minds — at least until they’re ready to buy.
To assist you in developing memorable slogans for your business, the following six tips will get your creative juices flowing:
1. Keep it succinct and straightforward
If Las Vegas had attempted to use the slogan “Whatever you do in Las Vegas, Stays in Las Vegas” rather than “What Happens Here, Stays Here,” it may never have become one of the most popular slogans of all time. Maintain a slogan of no more than nine or ten words.
2. Concentrate on what distinguishes you
Determine and utilize your unique selling proposition. Is your delivery business powered by an electric car fleet? Is your dental practice geared toward patients who suffer from severe anxiety? If possible, incorporate what makes you unique into your slogan.
3. Keep your target market in mind
Also, you’ll need to determine whether your customers are local, national, or international. While some residents understand Philadelphia’s new slogan, “PHL: Here For The Making,” tourists may be perplexed. Additionally, if you conduct business on a global scale, bear in mind that translating your slogan into another language can significantly alter its meaning. When KFC opened in China, their “Finger Lickin’ Good” slogan was renamed “Eat Your Fingers Off.”
4. Maintain consistency
Consistent branding is critical for small businesses and household names alike. Ascertain that your business slogans complement your company’s logo, name, and projected image. General Electric, for example, uses the slogan “Imagination at Work” to draw attention to their brand through a simple yet powerful logo that celebrates human imagination and innovation. All of their products, from lightbulbs to CT scanners, bear this testament to their innovative spirit and commitment to quality.
5. Ensure that it is self-contained
Your slogan should be unmistakable! You want a slogan that instantly communicates to your audience what your business is about. For instance, Cartoon Network’s “The Best Place for Cartoons” clearly states what viewers can expect when they tune in.
6. Get feedback
While being creative is a difficult task, there are some ways to avoid going it alone. Utilize different Surveys feature to elicit feedback from your subscribers. Utilize social media platforms such as Facebook or Twitter to host a slogan contest with a unique hashtag to track submissions. Alternatively, try some free tagline generators, such as Slogan Generator, to get your brain going.
When done correctly, a memorable slogan will linger in the minds of consumers long after they interact with your brand. Utilize these tips, or hire a designer, to create an attention-grabbing slogan that fits your business.