It’s time to reveal the fundamental components of a solid funnel. Bear in mind that these fundamental steps apply to all industries and niches.
1: Define Your Goals
Your social media marketing strategy must be guided by specific objectives.
What are your objectives?
Would you like to: Increase sales? Increase awareness? Drive traffic?
Without clear goals to guide you, you’ll end up going in circles and accomplishing little.
2: Revisit Your Customer Avatar
It is always important to remind yourself of your precise target audience. Regardless of your business model, the most effective way to accomplish this is to revisit your customer avatar. Analyze your ideal customer once more. To interact intelligently on social media, brush up on your knowledge of your audience’s:
Objectives, aspirations, and values.
Challenges and pain points.
Favorite channels and information sources.
By examining and conversing with your existing customers, you can gain a better understanding of what they truly value about your product or service.
3: Research the Platform’s Slant
Because each social channel is unique, a one-size-fits-all approach will fail miserably.
Investigate the platform on which your audience spends the majority of their time to learn:
• The optimal content type.
• The section of the funnel to which it is suited.
• The optimal publication frequency.
• The hashtags that are currently trending.
4: Work On Your Offers
To move customers from one stage to the next, you must make your audience irresistible offers. Your offers must persuade prospects to make a series of micro-commitments leading up to a sale.
You could request that they:
• Obtain an ebook/guide.
• Schedule a complimentary consultation.
• Subscribe to your newsletter.
• View a demonstration video.
To entice them to accept your offer, ensure that it is relevant to the social media topic they have just consumed. Additionally, ensure that it resolves a nagging issue. Finally, ensure that your proposal is irresistible by using powerful words that ooze emotion.
5: Optimize Your Landing Pages
What is the worst error you can make when transitioning from social media to your website?
Bringing warm traffic to your website.
Your homepage is a cluttered, busy page with an excessive number of distractions. Your visitors will abandon the next step in the buyer journey that you desire.
To succeed, create unique landing pages where you extend the red carpet to your most cherished guests. Have the following for each campaign:
• A particular page.
• A specific objective.
• A particular offer.
This simple step alone will significantly increase your conversions.
What is the reason? You are creating landing pages with the goal of increasing conversions.
6. Track, test and tweak
Marketing is data-driven in the modern era. You are not required to stumble and hope for the best.
Take the guesswork out of your funnel strategy by utilizing A/B testing to optimize your performance on social media. You can easily analyse the effectiveness of your campaign using a variety of native and third-party analytics tools.