The Digital marketing for local business is very different from how you do the marketing for a national or for global business.
Yes, mostly we make use of the same channels but, all in a different fashion.
Local businesses have their target and it is the local people, who are geographically around. They may in some way seem easier to reach without the digital marketing; however, it has been long since consumers begin searching online before they can buy basically anything.
More than 90 percent of users searched for the local businesses on Google in the year 2019. This field is a vital step for growing your business.
So, what do we focus specifically while working on the digital marketing for local business?
1. Create strong bonds with audience
The Social media is an indispensable area of digital marketing no matter how large your company is. The Social media platforms are the place where we become friends with our target audience and our customers for a long term relationship. Unlike in all kinds of relationships, here we need to be really compassionate and regard whatever they need.
2. Make your target audience feel ‘heard’
The Social media is not a channel that you will put yourself forward, but it is a good opportunity for helping your audience and making their life better for them. Within all the virtual and all the physical environments, people are in everywhere surrounded by advertising. A social media post saying simply “Buy Me” is not interesting at all for people in this digital age.
What people want to see so that it will get them interested is “I can help you in this” if you buy me(solution). Buying and selling part of the story is out of the primary focus, but if you are offering a benefit, to show how your product, this will change their experience cos that is what they need.
3. Be easier to be reached out
Your WhatsApp and Messenger are not just only to talk to friends. They are also helping local businesses to be pretty easy to communicate with the target audience. For example, WhatsApp Business App is a great tool to “you need to create a catalog that will showcase your products and your services and make use of special tools to automate, to sort and to quickly respond to messages.”
With the Messenger that people already use daily, you can quickly answer your potential customers’ questions. For you being available on an app, that people have on their smartphones, is very practical and safe for them. So, you need to just be there through live messages or chat bots or ideally on both!
4. Create a Google My Business Account
This is the First thing first.
Start up with creating a Google My Business account as this will help you to be visible on Google searches. Visibility is very important, it is the first target before you start creating engagement in local SEO.
Google My Business account will enable your target audience to see you when they are searching on Google with the keywords such as tailor shops that are around me, the bakery, the yoga school, etc.
After you are being seen, you will need to work on converting users into customers. The first key for converting your users to customers is to provide an accurate and up-to-date information so that your prospect can call you quickly or they can visit your website with just a click. Even, if your open hours are clearly stated, they can just come to visit your shop without waiting. That is how and and the reason why local online marketing may show the results pretty quickly.