Practical ways You Can Grow Local Business with Digital Marketing Now

The Digital marketing for local business is very different from how you do the marketing for a national or for global business.

Yes, mostly we make use of the same channels but, all in a different fashion.

Local businesses have their target and it is the local people, who are geographically around. They may in some way seem easier to reach without the digital marketing; however, it has been long since consumers begin searching online before they can buy basically anything.

More than 90 percent of users searched for the local businesses on Google in the year 2019. This field is a vital step for growing your business.

So, what do we focus specifically while working on the digital marketing for local business?

1. Create strong bonds with audience

The Social media is an indispensable area of digital marketing no matter how large your company is. The Social media platforms are the place where we become friends with our target audience and our customers for a long term relationship. Unlike in all kinds of relationships, here we need to be really compassionate and regard whatever they need.

2. Make your target audience feel ‘heard’

The Social media is not a channel that you will put yourself forward, but it is a good opportunity for helping your audience and making their life better for them. Within all the virtual and all the physical environments, people are in everywhere surrounded by advertising. A social media post saying simply “Buy Me” is not interesting at all for people in this digital age.

What people want to see so that it will get them interested is “I can help you in this” if you buy me(solution). Buying and selling part of the story is out of the primary focus, but if you are offering a benefit, to show how your product, this will change their experience cos that is what they need.

3. Be easier to be reached out

Your WhatsApp and Messenger are not just only to talk to friends. They are also helping local businesses to be pretty easy to communicate with the target audience. For example, WhatsApp Business App is a great tool to “you need to create a catalog that will showcase your products and your services and make use of special tools to automate, to sort and to quickly respond to messages.”

With the Messenger that people already use daily, you can quickly answer your potential customers’ questions. For you being available on an app, that people have on their smartphones, is very practical and safe for them. So, you need to just be there through live messages or chat bots or ideally on both!

4. Create a Google My Business Account
This is the First thing first.

Start up with creating a Google My Business account as this will help you to be visible on Google searches. Visibility is very important, it is the first target before you start creating engagement in local SEO.

Google My Business account will enable your target audience to see you when they are searching on Google with the keywords such as tailor shops that are around me, the bakery, the yoga school, etc.

After you are being seen, you will need to work on converting users into customers. The first key for converting your users to customers is to provide an accurate and up-to-date information so that your prospect can call you quickly or they can visit your website with just a click. Even, if your open hours are clearly stated, they can just come to visit your shop without waiting. That is how and and the reason why local online marketing may show the results pretty quickly.

Using The Social Media For Local Business

1. Checking reviews

We all are concerned and we care about the other users’ experience before we pay for a product or service. So also do your potential customers. Do not hesitate to ask your customers to leave a review on the Google for leaving a more positive trace on the digital.

Reviews are very beneficial not only to the online reputation, but also the local SEO. The Search engines consider them as content and also it shows in the search results. So the reviews preferably the positive reviews helps to increase your visibility on the Google search results.

2. Create content based on local happenings

The content you are sharing with your audience is supposed to be attractive and call their attention.
Let us keep it simple: when you see it snowing outside, it is not the best idea for you to start sharing summer vibes to do marketing for bikinis. Instead, you can try marketing the hot-spring-themed content or you share the advantages of buying when it is not high season. You can list all the festivals and all the gatherings in the region that you are active and then you create your content accordingly using the SEO tools. So people can see you as ‘one of us’. That is a good opportunity for your brand to be a loved.

3. Advertise with local targeting

No doubt, if you are going only for the organic engagement, it will be very hard to reach many people. That is why advertising is a must for the local online marketing. You need to be active both social media and the search engine advertising so you can promote your business locally.
For you to advertise locally, you’ll need to choose the region you are targeting to be known and find a language that will create that familiarity.

4. Take part in the community

The Local businesses are usually always expected to support the community by being a part of it. Even if the shop you have is a shelter for the street dogs when it is raining, the community feels you are taking care of the neighborhood. How can you start to adapt this idea to your activity on the digital platforms?
Let us see an example: you only need be the sponsor of an event that is for the benefit of the all community. In this case, you just have to give without expecting to sell anything.

5. Build a loyalty program

Digital advertising is not only for the purpose of gaining new customers. You need to also find ways to retain your current customers. Creating a mail or creating a WhatsApp group is a simple way to do this. A loyal customer is very good for further purchase and also for being your brand ambassador in natural ways.

6. Never forget digital is ever-changing field

The user expectation and the behavior on digital is changing quite so fast. There is no doubt that we all need to start and always update our knowledge on these practical ways throughout the year with the help of the digital marketing courses.

An outdated digital marketing strategy simply meansa total waste of money and time. You can follow the newsletters and all the latest posts on trustworthy platforms, and also you should get feedback from your customers. Interaction and self improvement is key to a successful digital marketing for local business.

3 Email Marketing Mistakes That Affects Your Conversions ( How to Fix Them)

If you are a business owner, you make use of email marketing to stay in contact with your customers and the nurture leads. After taking a close look at the internal data and numerous outside case studies, it is very clear that email is one of the most effective ways you can build rapport, increase your sales, and also grow your business.

Globally, over 4 billion people make use of the email to stay in contact with their friends and their brands. This broad reach means that you will have no problem connecting with your target audience.

But this benefits do not end there.

Viewing from a financial standpoint, email itself gives businesses an average return on investments of about 4,440%! It is easy to see that there are crystal clear benefits to using the email as a marketing tool, but you need to get it right.

The problem that is associated with this type of marketing is that there are a tons of factors you will need to take into consideration if you really want to maximize your results.

We will focus today on some of the most common mistakes that people make when they are implementing email marketing. We will tell you how they can negatively impact your business, and also reveal what you can do to help you fix these issues.

Let us start!

1. Forgetting to Push for More Signups

The first problem that marketers run into is their list eventually becoming stagnant. It can feel very discouraging when you are sending emails to the same set of hundreds of people every week, especially when there is a noticeable dip in your open rate and your conversions.

You will have to push for more email subscriptions actively, or you will just see that your list will remain stagnant. Imagine you having a list, but your users have to navigate through three pages just to find where your registration form is. Do you think that this tactic will get you more conversions?

Luckily, there are just a few ways to fix this problem. First, we will suggest that you put an opt-in email subscription form on almost all the pages of your website. You can add the form easily to the sidebar of your website. Now, when somebody enters your blog, your product page, or your features section, they can just sign up without navigating all over the pages.

It is also possible for you to push for more signups by creating a lead magnet. The Lead magnets are pieces of content or you can call them special offers that users get for subscribing. Some businesses create an in-depth guide with the checklists; others even offer promotions, like a 30% for their first-time customers. The type of lead magnet you are going to pick will depend on your industry, your audience, and your products.

2. Failure to (Quickly) Keep To Your Promises

While we are still on the topic of the lead magnets, let us talk about how failing to send out your “lead magnet” after they subscribes. These can damage your reputation and it can cause a severe drop in conversions. Once somebody subscribes to your list, you should give their lead magnet, or at the very least of it, a welcome email.

Consumers are subscribed to your email newsletters from different brands across all industries. You need to get their attention fast, or your subscribers could just skip over your emails in the future.

So, if somebody signs up because they want to get your guide on fly fishing, for example, you have to program a drip campaign to send out your lead magnet automatically. Once the user gets the content or the offer, they can then decide if they enjoy the quality of your content and if they want to stay subscribed.

3. Poor Email Deliverability
When people start thinking about email as a marketing tool, they hardly consider the deliverability factor. You could have many thousands of leads, but if you have only 10% of your messages going through, then you are at a severe disadvantage.

The average email deliverability rate is at 79.6%, which may be surprising to those who are thinking that every email was landing in the recipient’s inbox.

Several factors can impact if your emails are going to their destination. The first thing you will have to do is to authenticate your email domain. If you fail to carry out this step, it is easier for somebody to impersonate your brand, resulting in plenty messages getting marked as spam.

Worse still, if somebody manages to fool one of your customers and then steals their data, do you think that those customers would want to associate with your company again? They likely would not because of their poor experience with somebody that pretended to be you. These people are also likely to tell others about what they have experienced, which could reduce your future conversions.

You should also avoid buying the lead lists and to keep your existing list clean every six months. These steps will enable you know that you are only sending emails to customers who want to contact your company.

Six Email Marketing Tips Effective For Mobile App Development

Below we have five tips that are essential for effective email marketing during mobile app development;

1. A Powerful Call to Action:

There is no point for you sending dozens of emails if you do not inform your readers on what you want them to do with.

The Call to action is a very important element that is used for a successful email marketing campaign. It is that push which is sometimes needed to turn your readers into a customer.

A call to action can request your customers to make a purchase, or to subscribe to a newsletter, to click on a link, or even fill a survey form etc. Email marketing example from Netflix.

2. Proper Formatting:

The way and manner by which the content of your email is been presented also goes a long way to determine the success of your campaign.

First, you need to learn how to make use of catchy titles and making use of engaging opening lines. Your opening lines must be very catchy and also must be geared at holding and sustaining the attention of your readers.

The opening paragraphs of your email must be such as it will highlight the subject matter of the content. Don’t beat around the bush, otherwise you will lose your readers even before they get to what they really need.

Also, the mobile app developers have to observe and do a proper formatting of their content so as to make them easy and readable. This will include making use of short paragraphs, making use of keywords and phrases that are relevant to their content, making use of bullet points to enable your audience to skim through their content and identify the key points available, making use of images to illustrate message etc.

3. Ability To Unsubscribe:

Although this may seem like a point that is a successful email marketing campaign but the actual truth is that, it is beneficial to it.

Atimes for some reasons, a subscriber may just want to opt out of your mailing list. That is if they are unable to get what they need or they find it extremely difficult to, they may just flag your email as spam and this will not be ideal cos it will cause you problems down the line.

4. Ensure It Is Mobile Friendly:

These days we are in the age of smartphones where majority of users now access the web via their phones than via their desktops.

Therefore, if you want to have a successful email marketing campaign the top app development companies must ensure that their constructive emails should be mobile friendly.

The emails must be able to open on the mobile devices without any elements of the email missing. One way for you to confirm how mobile friendly your emails are is to simply subscribe to your newsletter and then you view it on your smartphone.

5. Test

Before you start sending out emails first ensure that you test and you double check your message. Be sure that all the properties and links to your email are working properly.

You can also check it on different platforms and also on a different mobile devices. For more efficient testing, you can also utilize tools like the Litmus.

It is not a good practice to send mass email to prospects without testing. If there be any major error this could possibly damage the credibility of your brand tremendously.

6. Monitor Your Data

To have an effective email marketing campaign that will promote your mobile app, it is very vital that you should monitor your data. You need to take note of how many of your subscribers actually opened their emails and how many of your subscribers carried out the expected action. Other information such as the time of day your prospects opened the messages is also very important

3 Email Marketing Mistakes You Should Avoid


Email marketing is still heavily dominating most companies’ digital marketing strategy and with good reasons too. 81% of the SMBs are dependant on the email as their primary acquisition channel for customer, and about 80% for the retention. Here we have listed some of the top email marketing mistakes that you should avoid to become successful.

As the email marketing has become a very integral part of our everyday business, having a strong game plan whenever you want to send out an email to thousands of subscribers is the first step if you are going to see a higher conversion rate from your recipient.

Unfortunately, even if you are following every email marketing tip that you see in the rulebook, there can always be room for error. On the plus side, there are still some common email marketing errors that you can easily avoid.

1. The Content You Are About To Send Out Is Not Focused Enough

A lot of companies do make this silly mistake of sending out the same email to all their subscribers. It is highly unlikely that everybody you have on your email list is interested in the same content though.

This is why it is advisable that you need to segment your email. A good way to segment your email is by creating multiple opt-in forms for different pages on your website.

Reason be that every lead that you are trying to capture is different and they needs help with different things. Having different opt-in forms that offer different types of freebies is a good way to start segmenting your audience.

How To Segment Your Audience

Well, it all boils down to you breaking your long list of email subscribers into tinier lists that will enable you to send them emails that are relevant to their interests.

Gathering Dreams, which is a lifestyle blog, does this very well with all of their emails. If you check their ‘meal prep recipes’ article, you will discover a relevant opt-in form that has a free meal planning freebie.

Segmenting Email Marketing Audience
Looking at the other hand, if you check at their ‘saving money for travel’ article, you’ll see that they use a travel savings plan freebie to convince their readers to subscribe to the email list.

Email Segmenting
Whenever somebody subscribes to the ‘meal prep’ opt-in form, the person will be added into a categorized list that that they have already created, could hypothetically be called ‘Food’. This will enable the owner of the website to send only any food related information to these set of subscribers instead of bombarding them with all sort of irrelevant emails.

In the long-run, if you segment your email lists, it will increase your conversion rate and decrease the count of your subscribers.

2. Having One Way Conversation

A lot of different companies make the mistake of sending out emails that give the readers no chance or room to get in touch with them. They do not engage the reader in any conversation at all and they never speak to the reader just as a friend. This is not good at all and it’s a real problem.

The fact is, you would not like to be receiving constant emails from somebody that won’t even let you reply. The first thing that you will need to keep in mind is that you should not make the mistake of sending an email with one of those [email protected] kind of addresses. Instead, you should try to be very personable.

Make use of emails that include names like [email protected] and you should also make sure that your subscribers are aware that you are always available to have a quick chat. You can still be the one to start the conversation simply by asking a question at the end of your emails and then linking them to your social profiles. This is a very good practice to make a nice habit out of.

This way your subscribers are aware that they can reach out to you and you will become more than just any company and you can become a friend to them. This is exactly what you should be pursuing.

3. Bombarding Your Audience With Various Offers and Having No Actual Information

This happens almost all the time. You will subscribe to an opt-in form with the hope of an awesome advice and great information but you only for you to wind up receiving tons of emails that are mentioning discounts and various reduced prices.

There is nothing wrong if you want to promote your services or products within an email but it needs to be together alongside your great information that you have provided as well.

This can either be an awesome infographic that you have made by using graphic design software, an informative video that your subscribers might find interesting, or a link to a useful blog post.

What Is An Average Email Response Rate

Did you know that the number of email users has grown so much and is expected to reach 4.3 billion in three years? Calculating this, it’s more than half of the world population!

With such a forecast carried out, it has become very clear why tracking and making improvement to email metrics are very important for marketers. Most of them are conscious of general key performance indicators, such as the email open rate and click-through rate of the email. But it is not everybody that is aware of what the email response rate tracking can reveal and the way you can work with this metric. Let’s go through this.

How The Email Response Rate Can be Calculated
If you want to calculate the email response rate, the number of unique email responses should be taken, and divided by the number of successfully delivered emails, and then multiplied by the received number by 100. In other words, it is the percentage of those people who for one time have responded to your email out of all the people who received your email in their inbox.

Keeping in mind that not all your emails were delivered. Thus, while you are measuring the email response rate, do not just use the number of all your sent emails. Check if they have been delivered successfully.

What is the average rate of response?
The response rates can vary all depending on the type of email and the industry, so setting benchmarks for this metric is not at all as easy as for rate of email opening. Some survey specialists have claimed that an adequate average rate of email response can be estimated at the rate of 10%. For cold emails, however for that of the benchmark is 30%.

Why Do You Have to Track Your Email Response Rate?
Even if an email response rate can not tell you everything, it is needed for your marketing success since there’s is a possibility that this metric can:

1. To indicate your subscriber’s engagement. It helps you get an understanding of how your recipients choose to interact with your brand and the reason why they are interested.

2. Showing you the effectiveness of your email campaign. The response rate of your email is sign of how well your email is performing, namely, CTA, how your list is effective, your email copy, and other variables are.

3. Facilitate the lead generation and sales. A good email response rate make sure that email marketing delivers a high ROI and that it brings desired results. Besides, it shows you which subscribers are loyal to your brand, and allows you to coordinate your lead generation strategy in the right direction.

Some Possible Reasons Why Emails Have Low Response Rates
Let’s see some of the things that affects a low reaponse. You should be aware of what aspects of your marketing strategy that can lower your metric. Many factors can cause a low email response rates. Let us check out some of the most common ones:

1. Purchased email lists
“Never you buy an email list” it is a statement every email marketing strategy should have their base on. Yet, some companies remain adamant to this and continue purchasing subscribers in bulk and then they start complaining about a low opening and response rates.

The purchased email lists contains subscribers that are non-qualified, i.e., incomplete data addresses or even those that do not exist any longer. Apart from your lowered response rate, such lists can damage your sender reputation.

2. Inactive subscribers
If your email list are abounds in contacts who do not open your messages, it is only a natural thing that your response rate will also suffer. Your list should be kept clean by removing the inactive subscribers or by sending them a re-engagement campaigns from time to time.

History of Email Marketing And How it Works

Email marketing is simply known as the act of sending messages commercially, to a segmented set of people, using the email. Every email that is sent to a current or potential customer or recipient could be considered as an email marketing. It involves making use of email to send request business, advertisements, or solicit sales or donations. The strategies of Email marketing seek to gain one or more of three of its primary objectives, to build loyalty, trust, or brand awareness.

The term is referred usually to the sending of email messages with primary purpose of making a way for the merchant’s relationship between the current or previous customers, and giving encouragement to the loyalty of customer so business can be repeated, acquiring new customers or convincing current customers to stay and purchase something immediately, and also sharing of third-party ads.


History
Email marketing has rapidly evolved alongside the growth of technology in this 21st century. Prior to this stated growth, when the emails were novelties to the majority of customers, the email marketing was not as effective then. In the year 1978, A man called Gary Thuerk of Digital Equipment Corporation (DEC) was the the first to send out the first mass email to approximately 400 potential clients through the (ARPANET) Advanced Research Projects Agency Network.

Types of Email


Transactional emails

Transactional emails are emails that are triggered based on a customer’s action with a company. For someone to be qualified as a transactional or relationship messages, these communications’ primary purpose should be “to complete, facilitate, or confirm a commercial the recipient’s transaction that has been agreed on previously to enter into with the sender” these along with other few narrow definitions of transactional messaging.

Triggered transactional messages is known also as the dropped basket messages, the confirmation emails, the password reset emails, the order status emails, the purchase or order, the reorder emails, and the email receipts.

The reason of this primary purpose of a transactional email is to convey information basically as regard to the action that triggered it. But, due to the high open rates (51.3% compared to 36.6% for email newsletters), transactional emails also an opportunity in disguise to introduce or extend your email relationship with your subscribers or customers; to anticipate and answer questions; or to up-sell or cross-sell products or services.

Many vendors of email newsletter software offer transactional email support, which enable companies the ability to include their promotional messages in the body of transactional emails. There are also software vendors available that will offer you specialized transactional email marketing services, which includes the provision of personalized and targeted transactional email messages and that are running specific marketing campaigns (such as the customer referral programs).

Direct Emails

Direct email is simply sending an email solely for just to communicate a promotional message (for example, you have a special offer or a product catalog). Many companies usually make some collections of listed prospect or customer or even email addresses to send directly to them promotional messages, or they can still rent a list of email addresses from service companies.

Opt-in Email Advertising

Opt-in email advertising, also known as permission marketing, is the advertising via email whereby the recipient of the advertisement has accepted to receive it.

An example of permission marketing is a sending a newsletter that to an advertising firm’s customers. This kind of newsletters will give customers information of promotions, or upcoming events or new products. In this kind of advertising, a company is sending a newsletter to their customers may want to inquire from them at the point of purchase if they would like to still receive the newsletter.

Is the Strategy of Email Marketing Still Effective?


So many professionals have pointed to the “premeditated” death of email marketing due how social media has grown and their consequent investment by different companies.

However, people who share the opinion that the email marketing is not effective anymore, forget that why this strategy does not work is because of the content that their email carries does not meet the interests of the recipients.

Although notably, it is sometimes difficult to get segments of information, in accordance to Ascending, 51% of marketers proclaimed that the success of this tool is in most times limited by so many irrelevant information about their contacts.

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Another of this corporate failure is tireless sending of different emails, 78% of its recipients claim to have canceled so many email subscriptions due to the reason that they are receiving too many (Hubspot 2016). Looking at this, it is important to reduce the number of emails and not always continue to bombard people with irrelevant information about companies.

There cannot be an efficiency without having a previously planned strategy. In addition to having a relevant content, it must also have some “call-to-actions” to motivate your recipients to click where you want.

The Email marketing has so many advantages that are associated with it. When it is used properly, it can leverage your sales, it can generate new customers and also help in their retention. While the social networks first have to first engage people so that they can become customers.

Through the email marketing you can easily opt for various communication strategies, they are as follows:

  • Commercial: These strategies are said to be the most traditional and is very much required to increase impulsive behavior when you are announcing any promotions or a new product.
  • Loyalty: In order for you to retain your customers, this type of campaign aims to help in promoting their relationship with the brand or the company, in order for you to generate more sales.
  • Informational: These campaigns are intended mainly to inform your clients, for example about any future events or to get your clients feedback on a particular product or service.
  • Location: This is a strategy that is used mainly to inform people about where your physical store is located, so that they can easily access it and become customers.

These strategies should be associated with relevant content so that you can achieve good results for companies. Unlike the happenings in social media, in email marketing there is already a base of subscribers who are interested already in the subjects sent by companies. They can select whether or not they want to open and read the emails.

But in social media, content is been filtered by them and can not reach all people that need it. Email marketing is by 40 times more effective than social media, according to a survey carried out by “McKinsey & Company“. The same survey also shows that the buying process takes place 3 times faster than in the social media.

Moreover, it is also said that people prefer to receive information about their businesses via the email.

How to Automate Your Email Marketing

How to Automate Your Email Marketing

What Is Automated Email Marketing?
Just as the name implies, automated email marketing can be simply explained as sending out emails to your customers and prospects automatically, based on a schedule, or triggers, you define.

It is sounding simple, right? And for most part of it, it is simply. But just like making use of any other online marketing skill, the number of times that you spend in learning and improving and testing your email marketing campaigns, the more you are gaining more knowledge. And the more you learn, the better for you to know how you can apply those skills to further improve and to grow your campaigns. If the idea of consistent, impactful marketing growth have your heart set aflutter you’re going to be in love with automated email marketing.
Automated email marketing does not refer to the emails that your customers get when they place an order. These transactions are mainly transactional emails that are automatically sent out, like “your product has shipped” and “thank you for your order”. And while these can be used to help market your business further as in, “now take a 20% off on your next order”, their primary goal is to give a notification, not to engage, subscribers.


Why Bother with Email At All?


Either you believe it or not, this is a common question that people ask when helping them to set up their automated email marketing campaigns. Compared to technologies that are newest like Facebook ads, mobile text alerts, retargeting and native advertising, email just seem somehow old.

But despite the fact that email has been for a long while over 40 years (feeling old yet?), it is still one of the best leading channels of this generation available.

Email Marketing Channel

So having the knowledge that email maybe old, but still leading, how can you now get started with a system like this that is not only sending relevant, engaging emails to your customers but it also does it automatically? First, it’s worth you knowing the types of automated emails you can send. These emails generally fall into two different camps:

Drip-feed email content and Event-based trigger emails
They can be used together or independently depending on your end goals. For instance, you could begin with an event-based trigger email and then the customer enrolls in a drip feed delivering content to them by email at a programmed interval that you have defined.

Setting Up Drip-Feed Emails
Drip-feed Emails — which deliver messages sequentially based on a specified timeframe you have programmed, can also be a great source that can give you extra revenue and leads if you can be able to do them right. Drip-feed emails are commonly used most of the times to deliver things to subscribers that have already signed up for a free report, to make them take the next step and stay tuned in your funnel.
But that scratches the surface area only of the potential that drip-feed emails has got to offer.

Setting Up Trigger Emails
Trigger Emails are just the way that they sound like. They are emails that are triggered based on your subscribers’ behavior (or lack of it). These automated emails are the most common types, since they help remove a lot of the tedious creation and sending of everyday messages. Trigger emails generally include:

Welcome emails / onboarding / getting started with your service or product
Abandoned cart emails
Refer a friend (you bought something, and then you tell others for a coupon or other special)
Milestone emails (join dates, specific milestones, birthdays)

You can also have your automated emails set up to be triggered based on the actions that are taken by the customer. This is known to be a behavioral email marketing and can encompass all the points above and even many more, including bonus emails, rewards emails, (like free trial extensions) and much more.