What the data says In a survey of global marketers, 24 % identified “transparency” as the most overused advertising/marketing buzzword. (Statista) Another study found that in…
Digital Marketing
Seasonal campaign planning for higher engagement
Introduction In today’s highly competitive marketing landscape, businesses constantly seek innovative ways to capture consumer attention and drive engagement. One of the most effective strategies…
Building long-term customer relationships through email
Introduction In the contemporary business landscape, where competition is fierce and customer expectations are constantly evolving, the importance of building and maintaining strong customer relationships…
Drip campaigns vs. newsletters: Which works best?
Introduction In today’s digital age, where consumers are constantly bombarded with advertisements, social media posts, and online content, businesses face the ongoing challenge of reaching…
How to combine content marketing and email for better reach
introduction In the ever-evolving digital landscape, marketers are constantly challenged to connect meaningfully with their audiences while cutting through the noise of crowded online spaces….
Essential Checklist: How to Identify a Suspicious Email Message Before It’s Too Late
Essential Checklist: How to Spot a Suspicious Email Below are the key elements to evaluate before clicking on links, opening attachments, or replying. #…
DSJ Keep Learning Updates RTA Email System to Enhance Investor Communications
Key Survey Findings The research draws on a number of workplace communications surveys (including one by Adobe of 1,000 US workers) that asked respondents…
Cybersecurity Focus: Proven Strategies to Stay One Step Ahead of Email Scammers
Why this is critical Email remains one of the top attack vectors: phishing, business‑email‑compromise (BEC), email‑spoofing, malicious attachments/links. For example, research shows phishing is…
Canva CEO Reveals She Avoids Email and Slack on Her Phone: “When I Shut My Laptop, I Tune Out”
Melanie Perkins (CEO of Canva) Key Details Perkins told a podcast interview that she does not have email or Slack installed on her phone….
Lawsuit Claims Hanes Boosted Sales Using Misleading ‘Last Day’ Promotional Emails
1. What is being claimed Attorneys are investigating whether Hanes sent marketing emails to Washington‑state residents that advertised “limited time,” “last day,” “last chance,”…
10 Email Phrases That Make Your Co-Workers Cringe, According to a New Survey
What the surveys found Multiple surveys of workplace email and jargon usage show a set of recurring phrases that irritate recipients, reducing trust, increasing…
Beware of Typos: Simple Email Mistakes Are Leading to Major Security Breaches
What’s happening & why it matters A recent report by Abnormal AI found that 98% of security leaders now view mis‑directed emails (i.e., emails…
Cybercriminals Adopt Sophisticated, Targeted Tactics to Evade Traditional Email Security Systems
What’s happening Cyber‑attackers are evolving well beyond mass‑spam blasts and generic phishing emails. Modern threats are characterised by: Highly targeted campaigns (spear‑phishing, business email…
As Email Attacks Surge, eMazzanti Technologies President Urges Wider Adoption of DKIM and DMARC Authentication Protocols
Here are detailed case studies and commentary on the announcement by eMazzanti Technologies and its president Carl Mazzanti, urging wider adoption of email authentication protocols…
2 Billion Email Addresses Exposed — All Indexed in ‘Have I Been Pwned’ Database
What’s been revealed Security researcher Troy Hunt announced that HIBP indexed approximately 1,957,476,021 unique email addresses (rounded to ~2 billion) from a large credential‑list corpus….
Getsitecontrol Launches Five Free Email Marketing Tools to Help Brands Boost Engagement
What was announced Getsitecontrol has released a free toolkit of five standalone generators designed for email‑marketing campaigns. (FinancialContent) These tools include: Calligraphy Generator –…
Hostinger Aims to Reinvent Email — Leveraging Artificial Intelligence for the Future of Communication
What’s been announced Hostinger has introduced Hostinger Mail, a new email offering “built from the ground up” with AI‑first design, aimed at cutting time…
Essential Checklist: How to Identify a Suspicious Email Message Before It’s Too Late
What is at stake When a malicious email slips through, it can lead to: Credential theft (logins, banking details) Malware/ransomware installation via attachments or…
DSJ Keep Learning Updates RTA Email System to Enhance Investor Communications
What was announced DSJ Keep Learning Limited (formerly DSJ Communications Limited, listed as “KEEPLEARN” on the NSE/BSE) announced that its registrar & share transfer agent (RTA),…
Re-engaging inactive subscribers with win-back campaigns
Introduction In the rapidly evolving landscape of digital marketing, businesses are no longer just competing for visibility—they are vying for sustained attention, meaningful interaction, and…