What Happened — Key Facts of the Acquisition Vertoz has signed a definitive agreement to acquire 100% of Webimax, a New‑Jersey‑ (USA) based marketing‑automation…
Digital Marketing
The Power of Influencer Marketing in Today’s Digital Era
Why Influencer Marketing Is So Powerful Today What Research and Market Data Show A major 2024 meta‑analysis of 251 studies found that influencer marketing…
Email Security Breaches Continue to Impact the Healthcare Industry
What the Data Shows — Email: Main Attack Vector in Healthcare A 2025 report by Paubox found that from January 2024 to January 2025, 180 healthcare organisations…
Email Still Leads: 80% of B2B Buyers Prefer It Even in the Age of AI
What’s the Claim — Key Facts & Stats Recent data from SignalHire (Nov 2025) reports that “80% of B2B prospects still prefer email for business…
Top 5 Email Grabber Extensions for Chrome
Top 5 Email Grabber Extensions for Chrome (2025–2026) Here are five of the best‑regarded and widely used Chrome extensions for grabbing or extracting…
Sendinblue (Brevo) cost-effectiveness analysis
introduction In today’s digital economy, email marketing remains one of the most efficient, scalable and cost‑effective channels for engaging customers, nurturing leads, and driving conversions…
GetResponse landing page and email suite
introduction In today’s digital economy, building a brand, generating leads, and converting those leads into loyal customers often requires juggling multiple tools: a website builder,…
ConvertKit for creators and influencers
Introduction In the digital age, content creation has evolved from a hobby to a legitimate career, with creators and influencers leveraging various online platforms to…
ActiveCampaign CRM-driven email tools
Introduction In the modern digital marketplace—where customers expect personalized experiences, timely communication, and seamless interactions across every touchpoint—traditional email marketing no longer meets the standard…
HubSpot email marketing capabilities
introduction Introduction to HubSpot’s Email Marketing Capabilities Email marketing remains one of the most powerful and cost-effective digital marketing channels, enabling businesses to build relationships,…
Merlot Marketing wins big at the 2025 PRSA Influence Awards
Overview Merlot Marketing earned multiple accolades at the 2025 PRSA California Capital Chapter Influence Awards, recognized across six categories for excellence in PR and…
NIQ joins the TikTok Marketing Partners Program, earning the Media Mix Modeling badge
What Happened — Key Facts NIQ has been awarded a partner badge in TikTok’s newly launched Media Mix Modeling (MMM) program — part of…
Medik8 positions generative AI as the next frontier of beauty marketing
Here’s a detailed case-study + commentary summary of Medik8’s push into generative AI for beauty marketing: 🔎 Overview Medik8 is embedding generative AI into its…
Dr. Reddy’s secures European Commission marketing authorization for new biosimilar
What’s the News — Full Detail On 24 November 2025, the EC granted marketing authorisation to Dr. Reddy’s for AVT03, a biosimilar version of…
Marketing Manchester commissions a pioneering low-carbon tourism report
What’s the News — Full Details Marketing Manchester, together with The Growth Company and VisitEngland, commissioned a report by Tyndall Centre for Climate Change…
Gen Z is reshaping holiday marketing — here’s how brands can adapt
What’s Changing — How Gen Z Is Redefining Holiday Marketing Gen Z is becoming a dominant force in holiday spending: for 2025, spending plans…
Silbury Marketing acquired by Japan’s Kagome in strategic expansion move
What Exactly Happened — Key Details Acquisition Announcement Kagome Co., a leading Japanese tomato- and vegetable-processor, is acquiring 100% of Silbury Marketing (UK), making…
LiveBy partners with Renowned to shape the future of Local Expert Marketing (LEM)
What’s Going On: LiveBy Partners with Renowned for Local Expert Marketing (LEM) Partnership Announcement LiveBy, a leader in hyper‑local real estate data, announced a…
BigHand launches AI-powered email routing to eliminate manual triaging for cloud customers
What Exactly BigHand Launched New AI Engine for Workflow Management BigHand has introduced an AI Email Routing feature in its cloud‑based Workflow Management platform….
SonicWall issues patches for high-severity vulnerabilities in firewalls and email security appliances
What Happened — Key Vulnerabilities & Fixes SSL VPN Buffer-Overflow in Firewalls (CVE‑2025‑40601) SonicWall released a patch for a stack-based buffer overflow in the…