1. Know Your Audience Deeply Successful social media starts with knowing who your audience is, what they like, when they’re online, and what problems…
Digital Marketing
Boots Opticians Unveils New National Advertising Campaign
Overview of the Campaign Boots Opticians has launched a new national brand advertising campaign titled “because there’s only one choice” — designed to refresh its…
Jigar Captain Discusses the Future of Television Advertising
Who Is Jigar Captain? Jigar Captain is Head of Engineering at Premion, a leading Connected TV (CTV) advertising platform that delivers scalable, brand‑safe streaming…
Google’s Billion-User iPhone Edge Set to Transform Digital Advertising
1. What Is the “Billion-User iPhone Edge” for Google? The phrase refers to Google’s massive installed presence across Apple’s iPhone ecosystem, driven by strategic…
OpenAI Expands $8 ChatGPT Go Globally and Hints at Future Advertising Plans
1. Global Launch of ChatGPT Go OpenAI has officially rolled out the ChatGPT Go subscription tier worldwide. The plan was first launched in India in…
Is Tesla Phasing Out Direct FSD Sales to Avoid California False Advertising Rules?
What’s Happening: Tesla Ending Upfront FSD Sales Tesla CEO Elon Musk announced that starting February 14, 2026, Tesla will stop selling its Full Self‑Driving (FSD) package…
Ninth Circuit Affirms Google Victory in RNC Spam Email Dispute
Background: RNC’s Lawsuit Against Google The Republican National Committee (RNC) filed a lawsuit in 2022 against Google, alleging that Gmail’s spam filters disproportionately sent…
Rackspace Customers Struggle With “Devastating” Email Hosting Price Increases
Case Study 1 — Massive Price Hikes & Sudden Notification What Changed In early 2026, Rackspace Technology — a long‑established provider of cloud, managed hosting, and…
AI Tool of the Week: Gmail’s New Feature Tackles Email Overload
AI Tool of the Week — Gmail’s New Gemini‑Powered Features That Tackle Email Overload What’s New — Key AI Features in Gmail 1. AI…
Ninth Circuit Upholds Dismissal of RNC Lawsuit Over Google’s Email Filtering
Background: What the RNC Alleged In 2022, the Republican National Committee (RNC) sued Google, claiming that Gmail’s spam filters were systematically sending millions of RNC…
Predicting Customer Churn with Email Data
In today’s highly competitive business environment, retaining existing customers has become as critical, if not more so, than acquiring new ones. Customer churn, the phenomenon…
Email Frequency Optimization Using AI
Email marketing remains one of the most cost-effective and measurable digital communication channels, offering organizations a direct line to consumers. However, as inboxes become increasingly…
Smart Warehousing: The Hidden Backbone of Sales and Marketing Success
What Smart Warehousing Is A smart warehouse is an advanced fulfillment facility that uses connected technologies — such as automation, artificial intelligence (AI), robotics,…
Penn State wrestling coach takes another shot at endorsing/marketing nutritional cookies
What’s Happening — Sanderson & “Cael’s Cookies” At a recent media availability session, Penn State wrestling head coach Cael Sanderson was asked about his…
Appcast to Host Live Webinar Previewing 2026 Recruitment Marketing Benchmark Data
Event Overview Appcast, a programmatic recruitment marketing platform, is hosting a live webinar to give an early look at key insights from its 10th…
Higgsfield Raises $130 Million As Generative AI Video Becomes Marketing Infrastructure
1. Funding Round & Valuation Higgsfield, an AI-powered generative video startup, has raised a total of $130 million in Series A funding — primarily via…
Disney creates connected marketing organisation to better align with wider business
Full Details: Disney Creates Connected Marketing Organisation What Changed Disney has established a new enterprise-wide marketing and brand organisation to unify and align its previously…
Steam Whistle and Beau’s Appoint Good Kids as Digital Marketing AOR
Steam Whistle & Beau’s Appoint Good Kids as Digital Marketing AOR — Full Details Who’s involved: Steam Whistle Brewing (iconic Canadian pilsner brand) Beau’s All…
Regular email reminders can help bank customers save more money
1. What the Research Shows: Email Reminders Can Increase Saving A large new study led by researchers including Katy Milkman (Wharton) analyzed data from…
Open Rate Alternatives and Engagement Metrics
In the digital age, email marketing remains one of the most effective channels for businesses to communicate directly with their audience. Despite the proliferation of…