Introduction In the modern digital marketplace—where customers expect personalized experiences, timely communication, and seamless interactions across every touchpoint—traditional email marketing no longer meets the standard…
Digital Marketing
HubSpot email marketing capabilities
introduction Introduction to HubSpot’s Email Marketing Capabilities Email marketing remains one of the most powerful and cost-effective digital marketing channels, enabling businesses to build relationships,…
Merlot Marketing wins big at the 2025 PRSA Influence Awards
Overview Merlot Marketing earned multiple accolades at the 2025 PRSA California Capital Chapter Influence Awards, recognized across six categories for excellence in PR and…
NIQ joins the TikTok Marketing Partners Program, earning the Media Mix Modeling badge
What Happened — Key Facts NIQ has been awarded a partner badge in TikTok’s newly launched Media Mix Modeling (MMM) program — part of…
Medik8 positions generative AI as the next frontier of beauty marketing
Here’s a detailed case-study + commentary summary of Medik8’s push into generative AI for beauty marketing: 🔎 Overview Medik8 is embedding generative AI into its…
Dr. Reddy’s secures European Commission marketing authorization for new biosimilar
What’s the News — Full Detail On 24 November 2025, the EC granted marketing authorisation to Dr. Reddy’s for AVT03, a biosimilar version of…
Marketing Manchester commissions a pioneering low-carbon tourism report
What’s the News — Full Details Marketing Manchester, together with The Growth Company and VisitEngland, commissioned a report by Tyndall Centre for Climate Change…
Gen Z is reshaping holiday marketing — here’s how brands can adapt
What’s Changing — How Gen Z Is Redefining Holiday Marketing Gen Z is becoming a dominant force in holiday spending: for 2025, spending plans…
Silbury Marketing acquired by Japan’s Kagome in strategic expansion move
What Exactly Happened — Key Details Acquisition Announcement Kagome Co., a leading Japanese tomato- and vegetable-processor, is acquiring 100% of Silbury Marketing (UK), making…
LiveBy partners with Renowned to shape the future of Local Expert Marketing (LEM)
What’s Going On: LiveBy Partners with Renowned for Local Expert Marketing (LEM) Partnership Announcement LiveBy, a leader in hyper‑local real estate data, announced a…
BigHand launches AI-powered email routing to eliminate manual triaging for cloud customers
What Exactly BigHand Launched New AI Engine for Workflow Management BigHand has introduced an AI Email Routing feature in its cloud‑based Workflow Management platform….
SonicWall issues patches for high-severity vulnerabilities in firewalls and email security appliances
What Happened — Key Vulnerabilities & Fixes SSL VPN Buffer-Overflow in Firewalls (CVE‑2025‑40601) SonicWall released a patch for a stack-based buffer overflow in the…
Retailers warned as a new wave of email marketing lawsuits emerges
. What’s Going On — The New Wave of Email Marketing Lawsuits Washington State “CEMA” Ruling (Brown v. Old Navy) On April 17, 2025, the…
Phishing scam targets and gains access to SCCPSS student email accounts
What Happened — Full Details Phishing Incident Detected The Savannah‑Chatham County Public School System (SCCPSS) confirmed that a phishing email was targeting student accounts….
The five-sentence email that can land you a referral at any company
What the “Five‑Sentence Referral Email” Is and Why It Works Career expert Sho Dewan describes a simple, powerful 5-sentence email that’s very effective for…
Klaviyo for ecommerce retention
introduction In today’s digital-first economy, online shopping has become an integral part of consumer behavior. E-commerce businesses face unprecedented opportunities to reach global audiences, but…
Constant Contact performance and usability
introduction In today’s rapidly evolving digital marketing ecosystem, choosing the right email marketing tool can profoundly influence both campaign effectiveness and the efficiency of your…
Mailchimp automation features review
introduction Email marketing has evolved far beyond the days of one-size-fits-all newsletters and mass-blast campaigns. Today’s audiences expect personalized messaging delivered at precisely the right…
Washington’s spam email ruling puts retailers on notice
What’s Going On — Key Details The Court Ruling On April 17, 2025, the Washington Supreme Court issued a decision in Brown v. Old…
As business email scams rise, eMazzanti Technologies President Carl Mazzanti outlines cybersecurity protections for law firms
What Carl Mazzanti Is Warning About — Key Details Increased Threats to Law Firms Mazzanti warns that business‑email compromise (BEC) is one of the…