Overview of the Expansion Rivergate Marketing, a strategic marketing firm focused on serving control system integrators, engineering firms, and industrial automation companies, has expanded…
Digital Marketing
What You Should Know About Email Re-Marketing
Introduction Email re-marketing, also known as email retargeting, is a digital marketing strategy that targets users who have previously interacted with your website, app,…
How Digital Marketing Enhances the Customer Journey from Booking to Destination
Introduction The customer journey in travel is complex, spanning multiple stages: from inspiration and research, to booking, pre-trip engagement, the actual travel experience, and…
Texas Pauses Registration Requirements for Consent-Based Marketing
What Texas SB 140 Tried to Do Texas Senate Bill 140 (effective September 1, 2025) amended the state’s telemarketing law (the “Mini‑TCPA” in Chapters 301‑305 of the Business and…
CPPA Fines Nevada Marketing Firm for Violating California’s Delete Act
What Happened: CPPA Fines Nevada Marketing Firm On December 3, 2025, the California Privacy Protection Agency (CPPA) announced that it had fined ROR Partners LLC,…
Everything You Need to Know About Agent Marketing
What Agent Marketing Means Agent marketing generally refers to marketing done by or for agents — professionals who act as intermediaries between a business…
The Marketing Genius Behind Spotify Wrapped
What Spotify Wrapped Is Spotify Wrapped is an annual, personalized recap launched by Spotify that turns each user’s listening behavior over the past year…
AI Creates a New Talent Paradox for Programmatic Agencies
Core Insight: The AI‑Driven Talent Paradox in Programmatic Agencies AI adoption in programmatic media and marketing is producing a paradoxical talent challenge: AI automates…
* 10 Strategies to Secure Your 2026 Marketing Budget
10 Strategies to Secure Your 2026 Marketing Budget 1. Align Marketing Goals to Business Outcomes To convince leadership, your budget must clearly map to…
* Symphony Talent Launches Tala and a GenAI Email Builder to Boost Talent Acquisition Efficiency
Overview: Tala & GenAI Email Builder Symphony Talent, a global provider of talent acquisition technology and solutions, has officially introduced Tala, an AI‑powered talent…
Personalization techniques top brands rely on
Introduction In today’s highly competitive and digitally driven marketplace, personalization has emerged as a critical factor for business success. Modern consumers no longer seek generic…
Welcome email sequences that convert
Introduction In the fast-paced world of digital marketing, first impressions are everything. Among all the touchpoints a brand has with a potential customer, the initial…
How brands use segmentation to boost clicks
Introduction In a digital landscape overflowing with content, clicks have become the most visible signal of relevance. Every campaign, whether an email, display ad, push…
* CompleteSMS Releases New Gmail™ Add-On for Managing SMS Directly from the Inbox
What Might Be Going On There are a few possibilities for why this headline appears but isn’t verifiable: It’s a pre‑release announcement shared in…
How to Launch a Successful Email Marketing Campaign Using AI and Data
Define Campaign Goals and KPIs Before using AI or data tools, you need clear objectives: Brand awareness: Increase engagement or reach. Lead generation: Capture…
How to know when someone has replied to your email in Gmail
Check Your Inbox for Replies The most straightforward way to know someone replied: Open Gmail on your computer or mobile device. Look for the…
AI fuels a new wave of highly targeted email attacks
Overview — How AI Is Changing Email Attacks Cybercriminals are increasingly using artificial intelligence and large language models (LLMs) to craft email attacks that…
Symphony Talent launches Tala and a GenAI-powered email builder to boost talent acquisition efficiency
I searched available news and press sources but could not find any credible reporting or official press releases about Symphony Talent launching a product called…
Why “doubling down” on creativity is Canva’s secret marketing advantage
What People Mean by “Doubling Down on Creativity” In the context of a company like Canva, to “double down on creativity” means: Putting creative…
WooCommerce email plugins review
Introduction For every online store powered by WooCommerce, email communication plays a vital role in customer engagement, brand trust, and sales conversion. From simple transactional…