Background to the case adidas sued Thom Browne in the U.S. (and is continuing to pursue related litigation) over Thom Browne’s “four‑bar” stripe design, alleging it…
Digital Marketing
40 Billion Records Exposed in Latest Email and Marketing Data Breach
What happened A publically accessible, unencrypted and non‑password‑protected database was discovered, containing approximately 40 billion records (≈ 13.4 terabytes) of data linked to a marketing & email‑automation…
Top 10 Email Marketing Tools for Financial Services in 2025
What financial services firms should look for When selecting an email marketing tool for financial services (banks, wealth managers, advisors, insurance firms, etc.), some…
Beyond the Gateway: How to Protect Financial Data from Internal Email Risks
Full Details & Context Why this matters in the financial sector Email is a critical channel in financial services: for client communications, regulatory filings,…
AI Assistant Now Verifies Unknown Senders to Safeguard Your Inbox
What’s New: AI Assistant Verifies Unknown Senders Who’s behind it & product name Security firm StrongestLayer has launched a new tool called AI Advisor,…
Portage County Warns Residents of Widespread Email Scam
Full Details of the Scam Alert What’s happening Portage County (Wisconsin) officials have publicly warned residents of a fraudulent email / invoice scam targeting…
Fraudulent Email Domain Tracker Report – October 2025 Edition
Full Details — What the October 2025 Tracker Reports Source & Purpose The report is published by Castle / the Castle blog (syndicated in…
NASA Issues Second Formal Furlough Notice via Email
What’s happening: Second Formal Furlough Notice via Email What the email says (key excerpts) NASA’s Office of the Chief Human Capital Officer (OCHCO) sent…
New Survey Reveals Surge in Email Security Incidents Linked to Ransomware
Key Findings Email attacks and ransomware linkage A survey by Hornetsecurity found that 52.3% of organisations reported that email and phishing attacks were the…
The Hidden Threat: How Email Breaches Undermine Business Growth
The Scale & Nature of the Threat According to a global survey by Barracuda Networks, 78% of organisations experienced an email security breach in…
5 Most Asked Reddit Questions About Email Marketing
1. “How do I warm up or re‑activate an old / cold email list?” What Redditors Ask / Say In r/Emailmarketing, one user wrote…
Mobile Minute: Smarter Ways to Manage Your Email Inbox
“Mobile Minute: Smarter Ways to Manage Your Email Inbox” might refer to a short-format tip series or content segment focused on optimizing how you handle…
Marketers adopt BIMI and advanced authentication to strengthen trust and improve open rates in 2025.
Marketers Adopt BIMI and Advanced Authentication to Strengthen Trust and Improve Open Rates in 2025 In 2025, the battle for inbox attention is no…
Automation platforms integrate omnichannel communication, blending email with SMS and in-app messages.
Automation Platforms Integrate Omnichannel Communication, Blending Email with SMS and In-App Messages – Full Details In today’s hyper-connected world, customers expect brands to meet them…
AI tools for email copywriting and send-time optimization set new standards for campaign efficiency.
AI Tools for Email Copywriting and Send-Time Optimization Set New Standards for Campaign Efficiency – Full Details Artificial Intelligence (AI) has redefined how marketers design,…
Hyper-segmentation and behavioral targeting redefine how brands nurture customer relationships.
Hyper-Segmentation and Behavioral Targeting Redefine How Brands Nurture Customer Relationships – Full Details In an era where personalization drives loyalty and growth, hyper-segmentation and behavioral…
Common mistakes that kill your email performance
introduction In the digital age, email remains one of the most powerful tools for communication, marketing, and relationship building. From businesses seeking to nurture leads…
The evolution of email marketing: Past, present, and future
introduction In the digital world, few channels have endured, evolved and remained as central to marketing strategies as email. What began as a simple method…
How to build a successful email marketing strategy
Introduction In the ever-evolving landscape of digital marketing, one channel continues to stand the test of time: email marketing. Despite the explosion of social media,…
Understanding the psychology behind effective email campaigns
Introduction In the vast digital landscape where countless messages compete for attention, email remains one of the most enduring and effective marketing tools. Despite the…