1. AI‑Driven Personalization & Operational AI What it is: B2B marketers are moving past early AI experimentation to operational, revenue‑centric AI systems — from…
Digital Marketing
How Evidence-Based Marketing Delivers Measurable Results
What Is Evidence‑Based Marketing? Evidence‑based marketing means making decisions grounded in data, testing and research rather than “gut feel” or tradition. It uses metrics,…
Best Digital Marketing Platforms to Watch in 2026
1. AI‑Driven Advertising & Campaign Optimization Fluency (AI Ad Automation) Why it matters: Fluency’s adtech platform uses agentic AI to automate and optimize advertising…
Connected Packaging and the Rise of Nostalgia-Driven Marketing Explained
What Is Connected Packaging? Connected packaging refers to physical product packaging that bridges the physical and digital worlds by integrating technology such as QR…
What PepsiCo’s Super Bowl Ad Strategy Reveals About Its Evolving Beverage Marketing
PepsiCo’s Super Bowl Marketing: A Strategic Lens on Beverage Marketing Evolution PepsiCo has long used the Super Bowl not just to air commercials but…
Product launch email strategies
Introduction In today’s fast-paced digital marketplace, a successful product launch can make the difference between a brand becoming a household name or fading into obscurity….
Lead nurturing email sequences
Introduction In today’s highly competitive digital landscape, businesses are increasingly realizing that attracting potential customers is only half the battle. Capturing leads through online forms,…
Behavior-triggered emails for ecommerce
Introduction In today’s highly competitive e-commerce landscape, capturing customer attention is no longer enough; brands must respond intelligently to customer behavior in real time. As…
13 Common Multicultural Marketing Mistakes—and How to Fix Them
1. Making Demographic Assumptions Mistake: Assuming all members of a cultural group behave or think alike. Fix: Go beyond age, income or ethnicity labels…
British Lion Eggs to Invest £1.5m in Major 2026 Marketing Campaign
Overview: £1.5 Million Marketing Investment for 2026 British Lion Eggs has confirmed it will invest £1.5 million in a major integrated marketing campaign to be rolled…
ProSites Acquires GeniusVets, Positioning LifeLearn as a Leader in Veterinary Marketing
Overview: The Strategic Acquisition ProSites Inc., a Rockbridge Growth Equity‑backed provider of marketing and website services for professional practices (including dental, veterinary, legal, and…
Reshift Media Releases 2026 Franchise Digital Marketing Trends Report
What the Report Is Reshift Media — a leading digital marketing agency for franchise brands — has published its 2026 Franchise Digital Marketing Trends…
Top 2026 Marketing Challenge for CPG Brands: Balancing Algorithms and Authenticity
The Core Challenge: Algorithms vs Authenticity In 2026, CPG marketers face a paradox: AI and algorithmic systems (for personalization, discovery, and sales) are increasingly…
Judge Gives Tesla 60 Days to Address Deceptive Marketing or Risk California Sales Ban
Case Summary: What Happened A California administrative law judge ruled that Tesla engaged in deceptive marketing by using terms like “Autopilot” and “Full Self‑Driving” (FSD)…
Google Unveils “CC,” an AI Agent for Managing Email and Daily Tasks
What is Google’s “CC” AI Agent? CC is an experimental AI assistant from Google Labs designed to help users manage emails, schedules, and…
Best Email Marketing Platforms for Small Businesses in 2026
Why Email Marketing Still Matters in 2026 Email remains one of the most reliable channels for small businesses because it’s: Owned media (you own…
Airbnb Fined £56m by Spain Over Ads for Unlicensed Properties
What Happened — The Fine Spain has fined Airbnb about €64 million (around £56 million / USD ~$75 million) for advertising unlicensed short‑term rental properties on its platform….
Madup, Backed by $23M, Targets Global Expansion in AI Marketing
What Madup Is and Its Funding Madup is a marketing technology company building AI-driven solutions — especially an AI marketing agent platform called LEVER…
Influencer Marketing Evolves with New NAD Certification Initiative
What the New Certification Initiative Is The Institute for Responsible Influence (IRI) – NAD’s Initiative The National Advertising Division (NAD) — the self-regulatory arm of…
Bowie State University Seeks Marketing Firm for Strategic Engagement
What the RFP Is About Bowie State University — a historically Black public institution in Prince George’s County, Maryland — is officially seeking proposals from…