Background: What the RNC Alleged In 2022, the Republican National Committee (RNC) sued Google, claiming that Gmail’s spam filters were systematically sending millions of RNC…
Digital Marketing
Predicting Customer Churn with Email Data
In today’s highly competitive business environment, retaining existing customers has become as critical, if not more so, than acquiring new ones. Customer churn, the phenomenon…
Email Frequency Optimization Using AI
Email marketing remains one of the most cost-effective and measurable digital communication channels, offering organizations a direct line to consumers. However, as inboxes become increasingly…
Smart Warehousing: The Hidden Backbone of Sales and Marketing Success
What Smart Warehousing Is A smart warehouse is an advanced fulfillment facility that uses connected technologies — such as automation, artificial intelligence (AI), robotics,…
Penn State wrestling coach takes another shot at endorsing/marketing nutritional cookies
What’s Happening — Sanderson & “Cael’s Cookies” At a recent media availability session, Penn State wrestling head coach Cael Sanderson was asked about his…
Appcast to Host Live Webinar Previewing 2026 Recruitment Marketing Benchmark Data
Event Overview Appcast, a programmatic recruitment marketing platform, is hosting a live webinar to give an early look at key insights from its 10th…
Higgsfield Raises $130 Million As Generative AI Video Becomes Marketing Infrastructure
1. Funding Round & Valuation Higgsfield, an AI-powered generative video startup, has raised a total of $130 million in Series A funding — primarily via…
Disney creates connected marketing organisation to better align with wider business
Full Details: Disney Creates Connected Marketing Organisation What Changed Disney has established a new enterprise-wide marketing and brand organisation to unify and align its previously…
Steam Whistle and Beau’s Appoint Good Kids as Digital Marketing AOR
Steam Whistle & Beau’s Appoint Good Kids as Digital Marketing AOR — Full Details Who’s involved: Steam Whistle Brewing (iconic Canadian pilsner brand) Beau’s All…
Regular email reminders can help bank customers save more money
1. What the Research Shows: Email Reminders Can Increase Saving A large new study led by researchers including Katy Milkman (Wharton) analyzed data from…
Open Rate Alternatives and Engagement Metrics
In the digital age, email marketing remains one of the most effective channels for businesses to communicate directly with their audience. Despite the proliferation of…
Email Marketing KPIs That Matter in 2026
In the rapidly evolving digital landscape of 2026, email marketing remains a cornerstone of effective business communication and customer engagement. Despite the rise of social…
Re-engagement Campaigns That Actually Work
In an era where customer attention is fleeting and inboxes, apps, and feeds are saturated, losing touch with users is no longer an exception—it’s the…
Trusted Visa Consulting Services for the UK, USA, and Global Clients
The globalized world today is characterized by unprecedented levels of international travel, immigration, and cross-border mobility. Individuals relocate to other countries to work, study, conduct…
Thesis on email marketing ROI
Thesis Title: Maximizing Return on Investment in Email Marketing: Determinants, Models, and Strategic Implications Abstract This thesis investigates the return on investment (ROI) of…
7 best email marketing software for UK businesses
1. Flodesk — Best for Brand-First Design & Simple Pricing Why it’s great: Flodesk is a design-first email marketing platform that renders custom fonts and…
Gemini can now scan your photos, email, and more to provide better answers
What’s New: Personal Intelligence in Gemini Google has introduced a major upgrade to its Gemini AI assistant called Personal Intelligence. This feature lets Gemini,…
Blackstone Invests $100 Million in High-Growth Marketing Technology Firm
What Happened? — Blackstone’s Strategic Investment Blackstone — the world’s largest alternative investment firm — has committed a $100 million investment into Applecart, a fast‑growing marketing…
The Role of Television in Today’s Brand Marketing Strategies
The Role of Television in Today’s Brand Marketing Strategies 1. Television’s Role Has Evolved — Not Disappeared Despite the rise of social media, streaming,…
New Tube Marketing Faces Criticism Over Accessibility Issues
What Happened — The Campaign at the Centre of the Controversy A major promotional campaign by Heineken 0.0 in partnership with Transport for London (TfL)…