In real estate, comfort and victory rarely seem to belong in the same sentence. For many sellers and buyers, the process of navigating property deals…
Digital Marketing
The role of data hygiene in maintaining list quality
Introduction In the modern business landscape, data has become one of the most valuable assets an organization can possess. From understanding customer behavior to predicting…
Apptega Names Ashlyn McLean Senior Vice President of Marketing
Appointment Details Apptega lists Ashlyn McLean as Senior Vice President of Marketing on its official website under its leadership team. (Apptega) The announcement does not…
Creators Outperform Brands in Trust: Unilever Shares Insights on Data-Driven Marketing
1. Background: Why the shift matters Unilever has recognised that brand messaging from corporations is increasingly viewed with scepticism. For example, their CEO (at…
EngageLab Expands Global Email Infrastructure with New Data Center in Turkey
What’s happening EngageLab announced on 11 November 2025 that its email‑service arm, “EngageLab Email”, is officially launching a data centre in Istanbul, Turkey. (GlobeNewswire) The organisation describes…
How to Recall an Email in Gmail: A Complete Guide to the Undo Send Feature
What the “Undo Send” / email recall in Gmail is After you click “Send,” Gmail gives you a brief window during which you can hit…
Why Misleading Email Subject Lines Could Lead to Serious Legal Liability
What counts as a “misleading subject line” A subject line becomes “misleading” when it gives the recipient a false or deceptive impression about the…
Gmail Tightens Bulk Email Regulations to Reduce Spam
What’s happening In October 2023 Google announced that starting in 2024 it will require bulk‑senders (those sending 5,000 or more emails to Gmail addresses in…
The Pros and Cons of Email Communication
The Pros of Email Communication Speed & reach Emails can be sent instantly across the globe, enabling rapid communication regardless of location or time…
Understanding email deliverability metrics
Introduction In the world of digital communication, email remains one of the most powerful and cost-effective channels for connecting with audiences. Businesses rely on it…
Why Text-Based Notifications Are a Game-Changer for Businesses
In a world where attention spans are shrinking and communication channels are saturated, businesses are constantly searching for more effective ways to reach their audiences….
Marketing Architects and New Engen Form Strategic Alliance to Connect TV and Digital Campaigns
Full Details of the Alliance Marketing Architects (an “all‑inclusive TV agency”) announced a partnership with New Engen (a digital marketing agency) to help brands connect TV…
AirOps Secures $40 Million Series B Funding at $225 Million Valuation to Redefine AI-Powered Marketin
Key Facts AirOps announced a US$40 million Series B funding round, at a post‑money valuation of approximately US$225 million. (Fortune) The round was led by Greylock Partners,…
Scott Stevens of SJP Joins Mattioli Woods as Managing Director of Business and Marketing
Scott Stevens Appointment Details Scott Stevens has been appointed as Managing Director – Business Development & Marketing at Mattioli Woods, joining the firm in October 2025….
Essential Generative AI Tools Every Marketing Team Should Be Using
Why generative AI matters in marketing now According to recent industry data, around 73% of marketing executives say their teams are using generative‑AI tools…
Julius Expands Its Leadership Role in the Offshore Marketing Sector
Full details of the announcement Julius, described as a leading offshore digital marketing agency that connects U.S. companies with Latin American talent, acquired HippoThinks…
SearchStax Launches Multi-Site Search Management to Streamline Governance and Empower Marketers
. What the launch is SearchStax announced its Multi‑Site Search Management feature (or “multi‑site search management capabilities”) for its Site Search solution. (innovationopenlab.com) The announcement’s…
CBTS Appoints Caroline Burger as CMO to Strengthen Market Position and Accelerate Growt
Full details of the appointment CBTS has appointed Caroline Burger as Chief Marketing Officer (CMO). (TechIntelPro) Burger brings “over 20 years of technology and…
GSK, Amgen, and AstraZeneca Top Trinity’s Latest Digital Marketing Competency Report
What the report is This is the 5th Annual edition of the “TGaS Digital Marketing Competency Report” by Trinity Life Sciences — the 2025 edition…
How to improve your open and click-through rates
introduction Email marketing remains one of the most powerful tools for businesses to connect with their audience, but its effectiveness hinges on two crucial metrics:…