If you’ve been anywhere near financial news in the past few years, you know crypto has gone from being a curiosity to a full-blown trading…
Digital Marketing
24 Seven Expands Capabilities with Acquisition of Marketing Consulting Firm Markacy
What Happened 24 Seven, a large U.S.‑based marketing, creative and digital talent‑solutions firm (backed by Morgan Stanley Capital Partners) announced that it has acquired Markacy….
New Executive Director Joins Chamber of Commerce, Bringing Fresh Marketing Expertise and Energy
Appointment Details Atlantic Area Chamber of Commerce (Atlantic, Iowa) has announced the appointment of Kelsey Beschorner as its new Executive Director. (Atlantic Area Chamber…
Harrods Marketing Leader Transitions to Dior in Strategic Career Move
What we do know Harrods’s former Chief Marketing & Customer Officer, Amanda Hill, left the company after about 18 months in that role; her departure…
Continental Laundry Solutions Appoints New Director of Marketing
Appointment Details Continental Laundry Solutions (based in Oshkosh, Wisconsin) has promoted Kim Foxcroft to Director of Marketing. (American Coin-Op) In her new role, Foxcroft…
Top Executives from 2K, Riot, and Epic Fund New Marketing Network — Games Growth Guild
What is the Games Growth Guild The Games Growth Guild is a new global network and community for marketing and publishing professionals across the…
Devon Energy Positions Itself for Growth in Natural Gas and LNG as New Marketing Deals Progress
What’s happening Devon announced two significant natural‑gas marketing agreements: A 10‑year deal, starting in 2028, to supply 50 million cubic feet per day (MMcf/d) for LNG exports, with pricing…
Perq Introduces “Perq Pulse,” a Centralized Marketing Command Center for the Multifamily Industry
What is PERQ Pulse PERQ Pulse is a new centralized marketing command‑center platform designed specifically for the multifamily (apartment / property‑management) industry. (Business Wire)…
Turning Property Hurdles into Comfortable Victories
In real estate, comfort and victory rarely seem to belong in the same sentence. For many sellers and buyers, the process of navigating property deals…
The role of data hygiene in maintaining list quality
Introduction In the modern business landscape, data has become one of the most valuable assets an organization can possess. From understanding customer behavior to predicting…
Apptega Names Ashlyn McLean Senior Vice President of Marketing
Appointment Details Apptega lists Ashlyn McLean as Senior Vice President of Marketing on its official website under its leadership team. (Apptega) The announcement does not…
Creators Outperform Brands in Trust: Unilever Shares Insights on Data-Driven Marketing
1. Background: Why the shift matters Unilever has recognised that brand messaging from corporations is increasingly viewed with scepticism. For example, their CEO (at…
EngageLab Expands Global Email Infrastructure with New Data Center in Turkey
What’s happening EngageLab announced on 11 November 2025 that its email‑service arm, “EngageLab Email”, is officially launching a data centre in Istanbul, Turkey. (GlobeNewswire) The organisation describes…
How to Recall an Email in Gmail: A Complete Guide to the Undo Send Feature
What the “Undo Send” / email recall in Gmail is After you click “Send,” Gmail gives you a brief window during which you can hit…
Why Misleading Email Subject Lines Could Lead to Serious Legal Liability
What counts as a “misleading subject line” A subject line becomes “misleading” when it gives the recipient a false or deceptive impression about the…
Gmail Tightens Bulk Email Regulations to Reduce Spam
What’s happening In October 2023 Google announced that starting in 2024 it will require bulk‑senders (those sending 5,000 or more emails to Gmail addresses in…
The Pros and Cons of Email Communication
The Pros of Email Communication Speed & reach Emails can be sent instantly across the globe, enabling rapid communication regardless of location or time…
Understanding email deliverability metrics
Introduction In the world of digital communication, email remains one of the most powerful and cost-effective channels for connecting with audiences. Businesses rely on it…
Why Text-Based Notifications Are a Game-Changer for Businesses
In a world where attention spans are shrinking and communication channels are saturated, businesses are constantly searching for more effective ways to reach their audiences….
Marketing Architects and New Engen Form Strategic Alliance to Connect TV and Digital Campaigns
Full Details of the Alliance Marketing Architects (an “all‑inclusive TV agency”) announced a partnership with New Engen (a digital marketing agency) to help brands connect TV…