Digital Marketing

  1. What the Numbers Say — 53% Ad Revenue Growth In third quarter fiscal 2026, Walmart’s global advertising business grew an impressive 53% year‑over‑year…

  What Happened — AT&T Wins Advertising Fight Advertising Dispute with Industry Watchdog AT&T recently fought a high‑profile advertising dispute involving its latest ad campaign…

   What Happened Mirriad Advertising PLC — the UK‑based company specialising in virtual product placement and in‑content advertising technology — has received an R&D tax…

  1. What the Campaign Was In late September 2025, Georgian wine producers — supported by the National Wine Agency of Georgia — launched a…

  Strategic Reset: From Gaming to AI‑First Advertising In 2025, AppLovin deliberately reshaped its business model — moving away from being a mixed mobile games/ads…

  Case Study 1 — Moriarty’s Gem Art: Viral Video from a Family Jewelry Business Background: Moriarty’s Gem Art is a family‑owned jewelry business. They…

  1. What Happened — Historic E‑Auction Completed The Jammu Division of Northern Railway successfully conducted its first‑ever electronic auction (e‑auction) for the advertising rights…

  1. Meta’s “AI Granny” Ads Gone Wrong What happened: Several advertisers using Meta’s Advantage+ AI ad tools found that the platform had automatically generated…

1. What Experts Mean by an “AI‑Driven Reset” for TV Advertising Industry leaders and ad tech analysts say **2026 will be the year that artificial…

   1. Clear Goals & Objectives A content marketing plan must start with clearly defined goals that align with business strategy. What to include: Primary…

   What Optimove Announced Optimove — the creator of Positionless Marketing — has unveiled a next-generation Email Marketing Solution that significantly enhances creative capabilities for…

 What’s New: Gmail Address Change for @gmail.com Users For the first time, Google is letting Gmail users change their primary email address (the part before…

 What’s Happening Google has begun rolling out a major update to Gmail that for the first time allows users to change their primary @gmail.com email…

 What Optimove Announced Optimove has launched an enhanced Email Marketing Solution that significantly expands creative and personalization capabilities for marketers. This marks a new phase…

  How Social Media Regulation Is Reshaping Influencer Marketing — Full Details 1. The Rise of Regulatory Frameworks Worldwide Influencer marketing has historically operated in…

  How Conversion‑Focused Marketing Is Reshaping SEO for LLMs and AI Search 1. The Shift from Traditional SEO to AI‑First Search Traditional SEO was built…

   Overview: Major Contract Win for Pulsar Pulsar Group plc, a UK-listed Software-as-a-Service (SaaS) company specializing in audience intelligence, social listening, and marketing insights platforms,…

  Lexus Experiments With Generative AI in New Holiday Marketing Campaign — Full Details Campaign Name & Theme Lexus has launched a holiday campaign titled…

How A24 & Timothée Chalamet Went Big on the Marty Supreme Marketing Campaign — Full Details Marty Supreme is a 2025 A24 film starring Timothée…

  Top 10 AI Personalization Use Cases in Marketing 1. Hyper-Personalized Product & Content Recommendations What it is: AI analyzes customer behavior (browsing history, purchase…