What the Research Shows (and What Doesn’t) Buymedia (AdTech / Advertising‑Tech Platform) Buymedia, based in Galway (Ireland), is planning to create 100 new jobs…
Author: admin
Luma Monteiro Appointed Head of Marketing at Davy’s
What’s Going On — Key Details Appointment Announcement Luma Monteiro has been appointed Head of Marketing at Davy’s. (Harpers) Previously (in May 2025), she…
Georgia Expands Tourism Marketing Efforts to Attract Visitors from Gulf Countries
What Exactly Is Georgia Doing (Key Details) Strategic Focus on Gulf Markets The Georgian National Tourism Administration (GNTA) is launching a targeted B2B (business-to-business)…
Zoe Brookes Joins ZyroFisher as Senior Marketing Manager
What’s Going On — Key Details Appointment Announcement Zoe Brookes has been appointed as Senior Marketing Manager at ZyroFisher. (cyclingindustry.news) She reports to ZyroFisher’s…
Four Marketing Lessons Inspired by Taylor Swift
Four Marketing Lessons from Taylor Swift Build a Deep, Participatory Community What Swift Does: Taylor Swift doesn’t treat fans as passive listeners — she…
Artificio Unveils AI-Powered Email Template Designer with Intelligent Content Generation and Optimization
What Artificio’s AI‑Powered Email Template Designer Is Provider: Artificio Products Inc., a company focused on AI document processing and enterprise automation. (northeast.newschannelnebraska.com) Core Purpose:…
ToddyCat: Your Invisible Assistant for Smarter Email Management
What ToddyCat Really Is — Based on Cybersecurity Research APT (Advanced Persistent Threat) ToddyCat is a threat actor / hacker group. (malwarepatrol.net) According to…
What Is Masked Email? A Modern Upgrade to a Classic Security Technique
What Is Masked Email (aka Email Masking)? A masked email is a different email address (alias) that you use instead of your real one….
Key Insights from Music Ally Marketing Week
Key Insights from Music Ally Marketing / Sandbox Content Rebalancing the Marketing Funnel Music Ally argues that marketing teams should shift more budget and…
Kensington Grey Redefines Cultural Excellence in Influencer Marketing
What Kensington Grey Is & Why It Stands Out Who They Are & Their Vision Kensington Grey (KG) is a boutique influencer/talent agency focused…
OpenAI Agent Technology Bridges AI Reasoning and Automation to Boost Digital Marketing Efficiency
What OpenAI Agent Technology Is Agent Building Tools from OpenAI In March 2025, OpenAI released a new set of tools for building “agentic applications”…
Google Marketing Live Introduces New AI-Driven Search and Video Ad Innovations
. What Google Announced: Key AI Ad Innovations Ads in AI Overviews & AI Mode Google Search is increasingly using generative AI via features like…
UK Expands Oversight of Apple and Google Over Mobile Ads and Digital Market Dominance
What’s Going On: CMA’s Crackdown & Enhanced Powers New Investigation of Apple & Google’s Mobile Ecosystems In January 2025, the CMA launched investigations into…
UK CMA Begins Crackdown on Misleading Online Pricing to Protect Digital Consumers
What’s Actually Happening: CMA’s Crackdown New Legal Powers Under the Digital Markets, Competition & Consumers Act (DMCCA) As of April 6, 2025, the CMA…
Google Ads Enforces Consent Mode V2 to Strengthen Advertiser Data-Compliance Standard
What Is Google Consent Mode v2? New Consent Signals: Consent Mode v2 adds two additional consent parameters: ad_user_data: whether user data can be shared…
Google Smart Bidding Update Adds 127 New Signals to Improve Seasonal Ad Performance
What the Evidence Actually Shows About Google Smart Bidding & Seasonal Signals No Official Google Announcement of “127 New Signals” I checked Google’s developer…
OpenAI Automation Tools Promise Faster PPC Optimization for US Digital Advertisers
What We Actually Know — OpenAI & PPC Automation OpenAI Agents + “Computer‑Use” Capability According to Lite14, OpenAI now supports “automation agents” that can…
Adobe’s Semrush Acquisition Signals Major AI-SEO Expansion in Competitive MarTech Market
What Happened Adobe is acquiring Semrush for $1.9 billion in an all-cash deal. (Semrush) The purchase price is $12 per share, representing a ~77.5% premium….
Google Ads Adds Global Performance Max Asset-Level Reporting for Enhanced Optimization
Full Details of the Update What’s New Google is rolling out more detailed asset‑level reporting in Performance Max campaigns. This goes beyond just conversion…
UK Government Grants Google Strategic Market Status, Triggering Stricter Search Ad Regulations
What Exactly Happened SMS Designation On 10 October 2025, the CMA confirmed that Google has been officially designated with Strategic Market Status (SMS) in general…